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KOMUNIKASI INTERPERSONAL DALAM PENYEBARAN INFORMASI AIRDROP SEBAGAI ALTERNATIF INCOME DI INDUSTRI WEB3 (STUDI PADA KOMUNITAS CRYPTOINDO JOGJA)
This study examines the role of interpersonal communication in disseminating airdrop information as an alternative income source within the Web3 industry, focusing on the CryptoIndo Jogja community. Airdrops, as a method of distributing digital assets without financial investment, are accessible to individuals from diverse backgrounds and depend on reliable information exchange. Using a qualitative descriptive approach, data were collected through in-depth interviews, observations, and documentation. Joseph A. DeVito’s Interpersonal Communication Theory and Ordonez’s Information Dissemination Theory were applied to analyze communication dynamics within the community. Findings show that interpersonal communication in CryptoIndo Jogja is characterized by openness, empathy, supportiveness, and equality, fostering trust and collaborative learning. Members freely share tutorials, insights, and risk considerations related to airdrops through direct discussions, Telegram groups, supported by credible communicators and timely, clear messages. The results indicate that while airdrops are not a primary source of income, they provide supplementary rewards ranging from USD 30 to 500 and improve participants’ understanding of the Web3 ecosystem. This research highlights that effective interpersonal communication, combined with strategic information dissemination, accelerates knowledge sharing, strengthens community engagement, and empowers individuals to access emerging opportunities in the decentralized digital economy. Keywords: Interpersonal Communication, Airdrop, Web3 Community, Information Dissemination
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
KOMUNIKASI INTERPERSONAL DALAM PENYEBARAN INFORMASI AIRDROP SEBAGAI ALTERNATIF INCOME DI INDUSTRI WEB3 (STUDI PADA KOMUNITAS CRYPTOINDO JOGJA) (Text)
KOMUNIKASI INTERPERSONAL DALAM PENYEBARAN INFORMASI AIRDROP SEBAGAI ALTERNATIF INCOME DI INDUSTRI WEB3 (STUDI PADA KOMUNITAS CRYPTOINDO JOGJA) (Other)
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