<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "CONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE)"^^ . "The fast beauty phenomenon has triggered various environmental issues, thus\r\nincreasing awareness of the importance of implementing sustainable beauty. One\r\nform of implementation is the use of vegan-based skincare products. BASE, as a\r\nvegan skincare brand, adopts the principle of sustainability in its products and\r\nproduction processes, and integrates these values into its communication strategy,\r\nparticularly through content marketing on Instagram. This study aims to analyze\r\nthe implementation of content marketing used by BASE in building the brand value\r\nof vegan skincare through the Instagram account @itsmybase. Based on six content\r\nmarketing indicators from Milhinhos and four brand value indicators from\r\nAlmquist. This study uses a qualitative approach with a virtual ethnography\r\nmethod. Data collection was carried out through documentation and virtual\r\nobservation, while data analysis was carried out using cyber media analysis. The\r\nresults show that @itsmybase presents content with clean and aesthetic visuals,\r\nscientific information, as well as storytelling and educational narratives that\r\nemphasize the vegan lifestyle and sustainable beauty. BASE is considered to utilize\r\ncontent marketing in building brand value that offers functional benefits, emotional\r\nbenefits, life-changing values, and social impact."^^ . "2025-08-29" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 21107030112"^^ . "Fairuz Nafis Putranto"^^ . "NIM.: 21107030112 Fairuz Nafis Putranto"^^ . . . . . . "CONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE) (Text)"^^ . . . . . "21107030112_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "CONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE) (Text)"^^ . . . . . "CONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "CONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "CONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "CONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE) (Other)"^^ . . . . . . "small.jpg"^^ . . . "CONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE) (Other)"^^ . . . . . . "CONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE) (Other)"^^ . . . . . . "CONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE) (Other)"^^ . . . . . . "CONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE) (Other)"^^ . . . . . "HTML Summary of #73536 \n\nCONTENT MARKETING VEGAN PADA INSTAGRAM DALAM MEMBANGUN NILAI BRAND VEGAN SKINCARE (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTAGRAM @ITSMYBASE)\n\n" . "text/html" . . . "302.231 Media Komunikasi, Media Massa, Media Sosial" . .