<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA)"^^ . "This study analyzes the influence of Indodax's product placement in the film 13 Bom di Jakarta on brand awareness among Generation Z in Yogyakarta. Based on the Stimulus-Response theory, product placement serves as a stimulus that is expected to increase brand awareness. With the increasing population of Generation Z, who are digital natives and have a growing interest in crypto investment, coupled with the significant growth of film audiences in Indonesia, utilizing film as a promotional medium has become a relevant strategy. The research employs a mixed method. Data was collected through questionnaires distributed to 100 respondents using likert scale and an interview with 5 resource person. The findings of this study suggest that the brand awareness variable (Y) is significantly influenced by the product placement variable (X). The Hypothesis test yielded a calculated t-value of 5.974, which is more than the t-table value of 1.661. Therefore, the null hypothesis (H0) is refuted and the alternative hypothesis (Ha) is accepted, suggesting that the outcome of this study is that product placement has a substasial impact on Indodax’s brand awareness in the Film 13 Bom di Jakarta."^^ . "2025-08-27" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 21107030118"^^ . "Mada Nurinnaja Almadina"^^ . "NIM.: 21107030118 Mada Nurinnaja Almadina"^^ . . . . . . "PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)"^^ . . . . . "21107030118_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)"^^ . . . . . "PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)"^^ . . . . . . "PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)"^^ . . . . . . "PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)"^^ . . . . . . "PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)"^^ . . . . . . "PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #73537 \n\nPENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA)\n\n" . "text/html" . . . "302.2 Communication/Komunikasi" . .