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primary topic: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA)

PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA)
type: Thesis
type: Article
abstract: This study analyzes the influence of Indodax's product placement in the film 13 Bom di Jakarta on brand awareness among Generation Z in Yogyakarta. Based on the Stimulus-Response theory, product placement serves as a stimulus that is expected to increase brand awareness. With the increasing population of Generation Z, who are digital natives and have a growing interest in crypto investment, coupled with the significant growth of film audiences in Indonesia, utilizing film as a promotional medium has become a relevant strategy. The research employs a mixed method. Data was collected through questionnaires distributed to 100 respondents using likert scale and an interview with 5 resource person. The findings of this study suggest that the brand awareness variable (Y) is significantly influenced by the product placement variable (X). The Hypothesis test yielded a calculated t-value of 5.974, which is more than the t-table value of 1.661. Therefore, the null hypothesis (H0) is refuted and the alternative hypothesis (Ha) is accepted, suggesting that the outcome of this study is that product placement has a substasial impact on Indodax’s brand awareness in the Film 13 Bom di Jakarta.
date: 2025-08-27
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
has version: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
has published: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
has document: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)
subject: 302.2 Communication/Komunikasi

PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
type: Document
has file: 21107030118_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21107030118_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030118 Mada Nurinnaja Almadina
type: Person
given name: NIM.: 21107030118
family name: Mada Nurinnaja Almadina

PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)
type: Document
is version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
is volatile version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
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PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)
type: Document
is version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
is volatile version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
ispreview thumbnail version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)

PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)
type: Document
is version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
is volatile version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
ismedium thumbnail version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)

PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)
type: Document
is version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
is volatile version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
issmall thumbnail version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)

PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)
type: Document
is version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
is volatile version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
islightbox thumbnail version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
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PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)
type: Document
is version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
is volatile version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
ispreview thumbnail version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
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PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)
type: Document
is version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
is volatile version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
ismedium thumbnail version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
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PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Other)
type: Document
is version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
is volatile version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
issmall thumbnail version of: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA) (Text)
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primary topic: PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS INDODAX PADA FILM 13 BOM DI JAKARTA (SURVEY PADA GENERASI Z DI KOTA YOGYAKARTA)

302.2 Communication/Komunikasi
type: Concept