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primary topic: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH)

PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH)
type: Thesis
type: Article
abstract: Predatory pricing is a pricing strategy in which products are sold at an extremely low price, often below production costs or market value, with the aim of eliminating competitors and establishing market dominance. This practice is categorized as a form of unfair competition because it threatens competitors’ sustainability, disrupts market mechanisms, and may harm consumers in the long term. The phenomenon of predatory pricing has become increasingly relevant in the digital era, particularly on e-commerce platforms such as TikTok Shop, which facilitates aggressive promotional campaigns with significantly discounted prices. This study focuses on examining predatory pricing practices in the sale of Garnier Men products on TikTok Shop, analyzed through the lens of Maqāṣid syariah as a normative framework.This research employs a qualitative approach with a normative-empirical legal research method. Primary data were obtained through interviews and direct observations of sales activities on TikTok Shop, while secondary data were collected from legal literature, statutory regulations, and relevant documentation on predatory pricing practices. The data were analyzed descriptively and analytically to assess the compliance of pricing strategies with Indonesian positive law, particularly Law No. 5 of 1999, and to evaluate consumer protection principles within the Maqāṣid syariah framework. The findings reveal that the marketing strategy of Garnier Men products on TikTok Shop demonstrates characteristics of predatory pricing, as prices were set significantly below market value during certain promotional periods, potentially threatening competitors. From a legal perspective, this practice indicates a violation of fair competition principles, while an analysis based on Maqāṣid syariah emphasizes the importance of protecting wealth (ḥifẓ al-māl) and ensuring justice in commercial transactions. In conclusion, predatory pricing practices on TikTok Shop not only potentially violate …
date: 2025-08-27
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
has version: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
has published: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
has document: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Other)
subject: 343.07 Hukum Ekonomi

PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
type: Document
has file: 21103080085_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21103080085_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS SYARI’AH DAN HUKUM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21103080085 Geovani
type: Person
given name: NIM.: 21103080085
family name: Geovani

PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Other)
type: Document
is version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
is volatile version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
islightbox thumbnail version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)

PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Other)
type: Document
is version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
is volatile version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
ispreview thumbnail version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)

PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Other)
type: Document
is version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
is volatile version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
ismedium thumbnail version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)

PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Other)
type: Document
is version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
is volatile version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
issmall thumbnail version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)

PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Other)
type: Document
is version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
is volatile version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
islightbox thumbnail version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
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PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Other)
type: Document
is version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
is volatile version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
ispreview thumbnail version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
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PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Other)
type: Document
is version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
is volatile version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
ismedium thumbnail version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
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PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Other)
type: Document
is version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
is volatile version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
issmall thumbnail version of: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH) (Text)
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primary topic: PRAKTIK PREDATORY PRICING DALAM PENJUALAN PRODUK GARNIER MEN DI TIKTOK SHOP (BERDASARKAN PRINSIP MAQASID SYARIAH)

343.07 Hukum Ekonomi
type: Concept