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KONSTRUKSI TEKNIK KOMUNIKASI PERSUASIF DALAM PENYAMPAIAN INTEGRITAS ANTIKORUPSI (ANALISIS ISI KUALITATIF PADA FILM PENDEK KRONIK PURIWICARA ACFFEST 2023)
Film is an effective medium for conveying messages. Komisi Pemberantasan Korupsi (KPK) uses film to organize the Anti-Corruption Film Festival (ACFFest) as a competition and integrity campaign (anti-corruption values) with a persuasive approach to influence the audience. This study analyzes the construction of anti-corruption integrity messages through persuasive communication techniques in the ACFFest 2023 film, "Kronik Puriwicara". This study analyzes the construction of anti-corruption integrity messages by the KPK through persuasive communication techniques by Effendy and William S. Howell, using qualitative content analysis by Kuckartz and Radiker (2023) through observation, documentation, and literature review. Furthermore, this study uses triangulation of sources. This study found the use of various persuasive communication techniques, such as association, integration, pay off, fear arousal, icing technique, transfer, bandwagon, and say it with flowers. These persuasive communication techniques are used in conveying anti-corruption integrity in the form of honesty, responsibility, independence, courage, caring, and justice. These findings open up opportunities for further research into the effectiveness of these techniques in persuading audiences.
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
NIM.: 21107030048 Rr. Shely Salima Noor Arifa
KONSTRUKSI TEKNIK KOMUNIKASI PERSUASIF DALAM PENYAMPAIAN INTEGRITAS ANTIKORUPSI (ANALISIS ISI KUALITATIF PADA FILM PENDEK KRONIK PURIWICARA ACFFEST 2023) (Text)
KONSTRUKSI TEKNIK KOMUNIKASI PERSUASIF DALAM PENYAMPAIAN INTEGRITAS ANTIKORUPSI (ANALISIS ISI KUALITATIF PADA FILM PENDEK KRONIK PURIWICARA ACFFEST 2023) (Other)
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