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primary topic: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST

PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST
type: Thesis
type: Article
abstract: In the fast-paced era with the swift flow of information, brands are required to be credible in building public trust. Ullen Sentalu Museum, is one of the old museums in Yogyakarta with valuable collections. The museum utilizes Instagram as a marketing and education platform through various contents. However, the extent to which the effectiveness of Instagram content in influencing consumer visiting decisions through brand trust remains unclear. The formulation of the problem in this study is to assess the extent to which the content of Instagram posts influences the decision to visit the Ullen Sentalu museum through brand trust products. This study adopts the Elaboration Possibility Theory which assumes that individuals' susceptibility to persuasion is influenced by their cognitive processing of a message or information. This research uses a quantitative correlational approach, with path analysis as the analysis method. Data were collected through questionnaires distributed to museum visitors. The results show that Instagram content has a significant influence on brand trust, and also directly affects visiting decisions. In addition, brand trust significantly influences visiting decisions. Further analysis shows that brand trust partially mediates the influence of Instagram content on visiting decisions.
date: 2025-09-16
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
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has published: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
has document: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
type: Document
has file: 21107030010_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21107030010_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030010 Reviana Tyas Ayu Diani
type: Person
given name: NIM.: 21107030010
family name: Reviana Tyas Ayu Diani

PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Other)
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PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Other)
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PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Other)
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PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Other)
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PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Other)
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is volatile version of: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
islightbox thumbnail version of: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
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PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Other)
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is volatile version of: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
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PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Other)
type: Document
is version of: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
is volatile version of: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
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PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Other)
type: Document
is version of: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
is volatile version of: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
issmall thumbnail version of: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST (Text)
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primary topic: PENGARUH KONTEN INSTAGRAM @ULLENSENTALU TERHADAP KEPUTUSAN BERKUNJUNG KE MUSEUM MELALUI BRAND TRUST

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept