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FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT ALUMNI SANTRI PONDOK PESANTREN MENGGUNAKAN BANK DIGITAL SYARIAH DENGAN PENDEKATAN UTAUT 2
This study aims to analyze the factors that influence the intention of Islamic boarding school alumni to use Sharia Digital Banks using the UTAUT2 approach. The variables tested include Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, and Habit towards Behavioral Intention. The research method employs a quantitative approach using a questionnaire and is analyzed through SEM-PLS. The results indicate that Effort Expectancy, Price Value, and Habit have a significant positive influence, while the other variables are not significant. These findings are expected to provide insights for marketing strategies and the development of Sharia digital banking services.
FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
NIM.: 21108020069 Bintang Sasotya Karisma Puri
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT ALUMNI SANTRI PONDOK PESANTREN MENGGUNAKAN BANK DIGITAL SYARIAH DENGAN PENDEKATAN UTAUT 2 (Text)
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT ALUMNI SANTRI PONDOK PESANTREN MENGGUNAKAN BANK DIGITAL SYARIAH DENGAN PENDEKATAN UTAUT 2 (Other)
HTML Summary of #73754 FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT ALUMNI SANTRI PONDOK PESANTREN MENGGUNAKAN BANK DIGITAL SYARIAH DENGAN PENDEKATAN UTAUT 2
297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah