TY  - THES
N1  - Defi Insani Saibil, S.E.I., M.E.K.
ID  - digilib73754
UR  - https://digilib.uin-suka.ac.id/id/eprint/73754/
A1  - Bintang Sasotya Karisma Puri, NIM.: 21108020069
Y1  - 2025/09/19/
N2  - This study aims to analyze the factors that influence the intention of Islamic boarding school alumni to use Sharia Digital Banks using the UTAUT2 approach. The variables tested include Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, and Habit towards Behavioral Intention. The research method employs a quantitative approach using a questionnaire and is analyzed through SEM-PLS. The results indicate that Effort Expectancy, Price Value, and Habit have a significant positive influence, while the other variables are not significant. These findings are expected to provide insights for marketing strategies and the development of Sharia digital banking services.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Behavioral Intention
KW  -  Performance Expectancy
KW  -  Effort Expectancy
KW  -  Social Influence
KW  -  Facilitating Condition
KW  -  Hedonic Motivation
KW  - Price Value
KW  -  Habit
M1  - skripsi
TI  - FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT ALUMNI SANTRI PONDOK PESANTREN MENGGUNAKAN BANK DIGITAL SYARIAH DENGAN PENDEKATAN UTAUT 2
AV  - restricted
EP  - 176
ER  -