relation: https://digilib.uin-suka.ac.id/id/eprint/73792/
title: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD)
creator: Farid Hamam Kaeliana, NIM.: 21107030135
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial
description: The rise of digital media has fostered a growing phenomenon of financial  influencers on platforms like YouTube, who now play a significant role in shaping  public interest in volatile assets, particularly cryptocurrency. This research aimed  to analyze the influence of Viewing Intensity (X) of financial content on the  @TimothyRonald YouTube channel on Cryptocurrency Investment Interest (Y), and  to test the mediating role of Audience Involvement (Z) in that relationship. Framed  within the Uses and Effect theory, this study utilized a quantitative approach,  employing path analysis on data collected from 100 respondents. The primary  finding of this study revealed that the influence of viewing intensity on investment  interest occurred through a dual persuasion model. The effect operated not only  directly but also indirectly through audience involvement as a mediator, with both  pathways proving to have nearly equal strength. The study's conclusion affirmed  that audience involvement was a crucial mechanism in the formation of investment  interest. This indicated that for financial content to be effective, it needed to not  only be frequently watched but also had to transform passive audiences into  psychologically engaged participants to generate a significant impact.
date: 2025-08-28
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/73792/1/21107030135_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/73792/2/21107030135_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Farid Hamam Kaeliana, NIM.: 21107030135  (2025) PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.