<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD)"^^ . "The rise of digital media has fostered a growing phenomenon of financial\r\ninfluencers on platforms like YouTube, who now play a significant role in shaping\r\npublic interest in volatile assets, particularly cryptocurrency. This research aimed\r\nto analyze the influence of Viewing Intensity (X) of financial content on the\r\n@TimothyRonald YouTube channel on Cryptocurrency Investment Interest (Y), and\r\nto test the mediating role of Audience Involvement (Z) in that relationship. Framed\r\nwithin the Uses and Effect theory, this study utilized a quantitative approach,\r\nemploying path analysis on data collected from 100 respondents. The primary\r\nfinding of this study revealed that the influence of viewing intensity on investment\r\ninterest occurred through a dual persuasion model. The effect operated not only\r\ndirectly but also indirectly through audience involvement as a mediator, with both\r\npathways proving to have nearly equal strength. The study's conclusion affirmed\r\nthat audience involvement was a crucial mechanism in the formation of investment\r\ninterest. This indicated that for financial content to be effective, it needed to not\r\nonly be frequently watched but also had to transform passive audiences into\r\npsychologically engaged participants to generate a significant impact."^^ . "2025-08-28" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 21107030135"^^ . "Farid Hamam Kaeliana"^^ . "NIM.: 21107030135 Farid Hamam Kaeliana"^^ . . . . . . "PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)"^^ . . . . . "21107030135_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)"^^ . . . . . "PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)"^^ . . . . . . "PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)"^^ . . . . . . "PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)"^^ . . . . . . "PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)"^^ . . . . . . "PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #73792 \n\nPENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD)\n\n" . "text/html" . . . "302.231 Media Komunikasi, Media Massa, Media Sosial" . .