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primary topic: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD)

PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD)
type: Thesis
type: Article
abstract: The rise of digital media has fostered a growing phenomenon of financial influencers on platforms like YouTube, who now play a significant role in shaping public interest in volatile assets, particularly cryptocurrency. This research aimed to analyze the influence of Viewing Intensity (X) of financial content on the @TimothyRonald YouTube channel on Cryptocurrency Investment Interest (Y), and to test the mediating role of Audience Involvement (Z) in that relationship. Framed within the Uses and Effect theory, this study utilized a quantitative approach, employing path analysis on data collected from 100 respondents. The primary finding of this study revealed that the influence of viewing intensity on investment interest occurred through a dual persuasion model. The effect operated not only directly but also indirectly through audience involvement as a mediator, with both pathways proving to have nearly equal strength. The study's conclusion affirmed that audience involvement was a crucial mechanism in the formation of investment interest. This indicated that for financial content to be effective, it needed to not only be frequently watched but also had to transform passive audiences into psychologically engaged participants to generate a significant impact.
date: 2025-08-28
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
has version: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
has published: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
has document: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
type: Document
has file: 21107030135_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21107030135_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030135 Farid Hamam Kaeliana
type: Person
given name: NIM.: 21107030135
family name: Farid Hamam Kaeliana

PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)
type: Document
is version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
is volatile version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
islightbox thumbnail version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)

PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)
type: Document
is version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
is volatile version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
ispreview thumbnail version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)

PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)
type: Document
is version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
is volatile version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
ismedium thumbnail version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)

PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)
type: Document
is version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
is volatile version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
issmall thumbnail version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)

PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)
type: Document
is version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
is volatile version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
islightbox thumbnail version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
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PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)
type: Document
is version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
is volatile version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
ispreview thumbnail version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
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PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)
type: Document
is version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
is volatile version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
ismedium thumbnail version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
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PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Other)
type: Document
is version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
is volatile version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
issmall thumbnail version of: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD) (Text)
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https://digilib.uin-suka.ac.id/id/eprint/73792/
title: HTML Summary of #73792 PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD)
format: text/html
primary topic: PENGARUH INTENSITAS MENONTON MELALUI AUDIENCE INVOLVEMENT PADA KONTEN FINANSIAL TERHADAP MINAT BERINVESTASI CRYPTOCURRENCY (SURVEI PADA SUBSCRIBER CHANNEL YOUTUBE @TIMOTHYRONALD)

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept