eprintid: 73833
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/07/38/33
datestamp: 2025-10-23 06:27:04
lastmod: 2025-10-23 06:27:04
status_changed: 2025-10-23 06:27:04
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Annas ‘Izzuddin, NIM.: 20102010034
title: RETORIKA DAKWAH KH. AHMAD BAHAUDDIN NURSALIM/ GUSBAHA DI AKUN INSTAGRAM @kajian.gusbaha
ispublished: pub
subjects: 302.23
divisions: jur_kpi
full_text_status: restricted
keywords: Retorika Dakwah, Instagram, Dakwah Gus Baha
note: Drs. Mokh. Sahlan, M.Si.
abstract: Da'wah is an important pillar in the spread of Islam, in this modern era of
digital technology, we are facilitated in da'wah. In order for this da'wah to reach the
audience well, rhetoric is needed. Rhetoric is a science that discusses how our
speech has an attractive appeal that is liked by the audience, so that the audience
can be moved and understand the message we convey. There are so many preachers
who have unique rhetoric that can attract the audience to listen to them. One of them
is Gus Baha, he has a unique da'wah strategy, namely using humor and easy-tounderstand
da'wah messages that attract the audience. One of the media that shares
his videos when preaching is an Instagram account called @kajian.gusbaha. The
purpose of this study is to determine the rhetoric of Gus Baha's da'wah, which is in
the posts @kajian.gusbaha from the period of October 31 to November 12, 2024.
This study uses a descriptive qualitative method. That is, the researcher collects
data then uses observation and documentation techniques then the data is analyzed.
The results of this study indicate that Gus Baha uses a variety of language styles,
including informal and conversational language styles in his choice of words. He
also uses simple language, noble and powerful language, and a moderate style based
on his tone. Gus Baha's vocal style varies, including pauses and pitch. He can play
pitches ranging from 1 to 3, pauses, and loudness. His body language style includes
serious facial gestures and happy faces. He rarely displays emotional or theatrical
expressions. He maintains full body control, with a stable voice and a calm, yet
meaningful, face. He uses his fingers to help explain the material being presented,
and he wears modest clothing.
date: 2025-08-19
date_type: published
pages: 126
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS DAKWAH DAN KOMUNIKASI
thesis_type: skripsi
thesis_name: other
citation:   Annas ‘Izzuddin, NIM.: 20102010034  (2025) RETORIKA DAKWAH KH. AHMAD BAHAUDDIN NURSALIM/ GUSBAHA DI AKUN INSTAGRAM @kajian.gusbaha.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/73833/1/20102010034_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/73833/2/20102010034_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf