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primary topic: ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE

ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE
type: Thesis
type: Article
abstract: Beauty standards generate various negative impacts on self-image, social anxiety, and pose risks to both physical and mental health. Consequently, many influencers seek to challenge and reframe beauty standards, including Gita, who attempts to reframe beauty standards in ways that better represent diversity and inclusivity. Gita employs persuasive communication techniques to influence and persuade her audience to shift their perspectives and behavioral patterns, which often unconsciously contributed to perpetuating existing beauty standards. She also utilizes the YouTube platform in her efforts to reframe beauty standards, as YouTube is considered effective in shaping publik opinion and features that enable users to produce, consume, and distribute videos massively and freely. This research aims to examine and identify how Gita Savitri applies Onong Ucjhana's persuasive communication techniques in her efforts to reframe beauty standards. This research is a qualitative descriptive approach using literature review and documentation as methods of data collection. The primary data source for this research is Gita Savitri's YouTube channel, particularly the “Beropini” playlist, which discusses issues related to beauty in episodes 9, 49, 59, 69, and 73. The results of this research indicate that Gita effectively employs all five persuasive techniques, with the most frequently used being the association technique, followed by arrangement, integration, and the least frequently applied being the-red herring technique. The association technique was utilized by linking beauty standards to popular phenomena, publik figures, historical contexts, and scientific data to attract the audience's attention. Through the integration technique, she built an emotional closeness with her audience by positioning herself as a fellow struggler with similar experiences. Meanwhile, the reward technique was employed by promising positive outcomes such as self-acceptance and freedom from the pres…
date: 2025-09-12
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Text)
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has published: ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Text)
has document: ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Text)
type: Document
has file: 21107030079_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21107030079_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030079 Hayatun Nufus
type: Person
given name: NIM.: 21107030079
family name: Hayatun Nufus

ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Other)
type: Document
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ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Other)
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ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Other)
type: Document
is version of: ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Text)
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ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Other)
type: Document
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issmall thumbnail version of: ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Text)

ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Other)
type: Document
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ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Other)
type: Document
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ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Other)
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ismedium thumbnail version of: ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Text)
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ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Other)
type: Document
is version of: ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Text)
is volatile version of: ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE (Text)
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primary topic: ANALISIS KOMUNIKASI PERSUASIF GITA SAVITRI DALAM UPAYA MEWACANAKAN STANDAR KECANTIKAN MELALUI MEDIA YOUTUBE

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept