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primary topic: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL

MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL
type: Thesis
type: Article
abstract: The mediatization of da'wah (Islamic preaching) is one phenomenon resulting from the intersection of religion and media. Gus Miftah expresses various forms of creative da'wah in each phase of mediatization through social media. This phenomenon of Gus Miftah's da'wah is examined using the mediatization of religion approach. The mediatization of religion explains how media logic is gradually internalized into the various behaviors of a da'wah preacher in his da'wah activities. This study explains the process of religious mediatization in the context of Gus Miftah's da'wah, explains how Gus Miftah combines entertainment with da'wah, and explains the duties of the Gus Miftah Da'wah Team. Data were obtained from interviews with Gus Miftah, the Gus Miftah Official Team, the religious study organizing committee, the police, and the community. Data were also obtained from observations and participant observation. The data were supported by digital information from Gus Miftah's social media accounts and social media accounts associated with Gus Miftah. The research results show that the mediatization of da'wah goes through four phases with several keywords: adaptation, intervention, domination, and internalization. The first phase is the transition from conventional da'wah to digital da'wah, where Gus Miftah began to adapt to media logic by starting to use social media as a da'wah channel. The most prominent entertainment is the use of humor in da'wah such as humorous stories, exploiting superiority, creating surprises and sarcastic humor. In the face of media logic, Gus Miftah remains independent and maintains control over the narrative and form of da'wah. In the second phase, media logic begins to intervene in how da'wah is presented on social media. Gus Miftah was required to make deeper adaptations to the style, duration, format, and packaging of his preaching to suit the interests of digital audiences. During this phase, Gus Miftah began to become a viral preacher on so…
date: 2025-10-14
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
has version: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
has published: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
has document: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Other)
subject: 297.6 Dakwah dan Penyiaran Islam

MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
type: Document
has file: 20300011049_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 20300011049_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

PASCASARJANA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 20300011049 Akhmad Nasir
type: Person
given name: NIM.: 20300011049
family name: Akhmad Nasir

MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Other)
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MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Other)
type: Document
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MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Other)
type: Document
is version of: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
is volatile version of: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
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MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Other)
type: Document
is version of: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
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MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Other)
type: Document
is version of: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
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MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Other)
type: Document
is version of: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
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MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Other)
type: Document
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is volatile version of: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
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MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Other)
type: Document
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is volatile version of: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL (Text)
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primary topic: MEDIATISASI DAKWAH INTERNALISASI LOGIKA MEDIA PADA AKTIVITAS DAKWAH GUS MIFTAH DI MEDIA SOSIAL

297.6 Dakwah dan Penyiaran Islam
type: Concept