<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.uin-suka.ac.id/id/eprint/74095> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/dc/terms/title> "STRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM\r\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/ontology/bibo/abstract> "This research explores the the beauty content strategy on the Instagram account\r\n@rcsm.official in building customer engagement. The account is managed by\r\nRumah Cantik Sehat Muslimah (RCSM), a beauty salon dedicated to Muslim\r\nwomen. This research employed a descriptive qualitative method with data\r\ncollected through interviews, observation, and documentation. The findings show\r\nthat RCSM applies five stages of content strategy: research, planning,\r\nimplementation, evaluation, and reporting/optimization. At the research stage,\r\nsocial media trends are adapted to align with brand identity; planning emphasizes\r\nmessage consistency and content formats; implementation involves internal talents,\r\nstandardized visuals, and varied informative, entertaining, and promotional content;\r\nevaluation relies on Instagram Insights to measure performance; and optimization\r\nis conducted by replicating high-engagement content. These strategies have proven\r\neffective in fostering cognitive engagement (audience understanding), behavioral\r\nengagement (likes, comments, shares), and emotional engagement (audience\r\nattachment to the brand). The study concludes that structured and creative content\r\nstrategies play a crucial role in strengthening sustainable customer engagement.\r\nKeywords: content strategy, beauty, Instagram, customer engagement"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/dc/terms/date> "2025-06-10" .
<http://digilib.uin-suka.ac.id/id/document/1031346> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://digilib.uin-suka.ac.id/id/document/1031347> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://digilib.uin-suka.ac.id/id/org/ext-1ea96a2503a70ef7fcbae7670153192b> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://digilib.uin-suka.ac.id/id/org/ext-1ea96a2503a70ef7fcbae7670153192b> <http://xmlns.com/foaf/0.1/name> "UIN SUNAN KALIJAGA YOGYAKARTA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/dc/terms/issuer> <http://digilib.uin-suka.ac.id/id/org/ext-1ea96a2503a70ef7fcbae7670153192b> .
<http://digilib.uin-suka.ac.id/id/org/ext-1f8182c099dacd4f92fcc5b8c4685b10> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://digilib.uin-suka.ac.id/id/org/ext-1f8182c099dacd4f92fcc5b8c4685b10> <http://xmlns.com/foaf/0.1/name> "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/org/ext-1f8182c099dacd4f92fcc5b8c4685b10> <http://purl.org/dc/terms/isPartOf> <http://digilib.uin-suka.ac.id/id/org/ext-1ea96a2503a70ef7fcbae7670153192b> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/dc/terms/issuer> <http://digilib.uin-suka.ac.id/id/org/ext-1f8182c099dacd4f92fcc5b8c4685b10> .
<http://digilib.uin-suka.ac.id/id/org/ext-1ea96a2503a70ef7fcbae7670153192b> <http://purl.org/dc/terms/hasPart> <http://digilib.uin-suka.ac.id/id/org/ext-1f8182c099dacd4f92fcc5b8c4685b10> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/published> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/dc/terms/creator> <http://digilib.uin-suka.ac.id/id/person/ext-e78dfc76ebcf1f4e16a635dadb2650c9> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/ontology/bibo/authorList> <http://digilib.uin-suka.ac.id/id/eprint/74095#authors> .
<http://digilib.uin-suka.ac.id/id/eprint/74095#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <http://digilib.uin-suka.ac.id/id/person/ext-e78dfc76ebcf1f4e16a635dadb2650c9> .
<http://digilib.uin-suka.ac.id/id/person/ext-e78dfc76ebcf1f4e16a635dadb2650c9> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://digilib.uin-suka.ac.id/id/person/ext-e78dfc76ebcf1f4e16a635dadb2650c9> <http://xmlns.com/foaf/0.1/givenName> "NIM.: 21107030148"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/person/ext-e78dfc76ebcf1f4e16a635dadb2650c9> <http://xmlns.com/foaf/0.1/familyName> "Adibah Lubnayya"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/person/ext-e78dfc76ebcf1f4e16a635dadb2650c9> <http://xmlns.com/foaf/0.1/name> "NIM.: 21107030148 Adibah Lubnayya"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/EPrint> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/ThesisEPrint> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/dc/terms/isPartOf> <http://digilib.uin-suka.ac.id/id/repository> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031346> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.uin-suka.ac.id/id/document/1031346> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM\r\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/dc/elements/1.1/hasVersion> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasPublished> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031346> <http://eprints.org/ontology/hasFile> <https://digilib.uin-suka.ac.id/id/eprint/74095/1/21107030148_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf> .
<http://digilib.uin-suka.ac.id/id/document/1031346> <http://purl.org/dc/terms/hasPart> <https://digilib.uin-suka.ac.id/id/eprint/74095/1/21107030148_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf> .
<https://digilib.uin-suka.ac.id/id/eprint/74095/1/21107030148_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "21107030148_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/document/1031347> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.uin-suka.ac.id/id/document/1031347> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM\r\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/dc/elements/1.1/hasVersion> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasPublished> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/1031358> .
<http://digilib.uin-suka.ac.id/id/document/1031358> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.uin-suka.ac.id/id/document/1031358> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM\r\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/document/1031358> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/document/1031358> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/document/1031358> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/1031359> .
<http://digilib.uin-suka.ac.id/id/document/1031359> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.uin-suka.ac.id/id/document/1031359> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM\r\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/document/1031359> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/document/1031359> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/document/1031359> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/1031360> .
<http://digilib.uin-suka.ac.id/id/document/1031360> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.uin-suka.ac.id/id/document/1031360> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM\r\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/document/1031360> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/document/1031360> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/document/1031360> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/1031361> .
<http://digilib.uin-suka.ac.id/id/document/1031361> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.uin-suka.ac.id/id/document/1031361> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM\r\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/document/1031361> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/document/1031361> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/document/1031361> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031347> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/1031362> .
<http://digilib.uin-suka.ac.id/id/document/1031362> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.uin-suka.ac.id/id/document/1031362> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM\r\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/document/1031362> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031362> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031362> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031362> <http://eprints.org/ontology/hasFile> <https://digilib.uin-suka.ac.id/id/eprint/74095/7/lightbox.jpg> .
<http://digilib.uin-suka.ac.id/id/document/1031362> <http://purl.org/dc/terms/hasPart> <https://digilib.uin-suka.ac.id/id/eprint/74095/7/lightbox.jpg> .
<https://digilib.uin-suka.ac.id/id/eprint/74095/7/lightbox.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "lightbox.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/1031363> .
<http://digilib.uin-suka.ac.id/id/document/1031363> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.uin-suka.ac.id/id/document/1031363> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM\r\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/document/1031363> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031363> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031363> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031363> <http://eprints.org/ontology/hasFile> <https://digilib.uin-suka.ac.id/id/eprint/74095/8/preview.jpg> .
<http://digilib.uin-suka.ac.id/id/document/1031363> <http://purl.org/dc/terms/hasPart> <https://digilib.uin-suka.ac.id/id/eprint/74095/8/preview.jpg> .
<https://digilib.uin-suka.ac.id/id/eprint/74095/8/preview.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "preview.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/1031364> .
<http://digilib.uin-suka.ac.id/id/document/1031364> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.uin-suka.ac.id/id/document/1031364> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM\r\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/document/1031364> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031364> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031364> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031364> <http://eprints.org/ontology/hasFile> <https://digilib.uin-suka.ac.id/id/eprint/74095/9/medium.jpg> .
<http://digilib.uin-suka.ac.id/id/document/1031364> <http://purl.org/dc/terms/hasPart> <https://digilib.uin-suka.ac.id/id/eprint/74095/9/medium.jpg> .
<https://digilib.uin-suka.ac.id/id/eprint/74095/9/medium.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "medium.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/1031365> .
<http://digilib.uin-suka.ac.id/id/document/1031365> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.uin-suka.ac.id/id/document/1031365> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM\r\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/document/1031365> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031365> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031365> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/1031346> .
<http://digilib.uin-suka.ac.id/id/document/1031365> <http://eprints.org/ontology/hasFile> <https://digilib.uin-suka.ac.id/id/eprint/74095/10/small.jpg> .
<http://digilib.uin-suka.ac.id/id/document/1031365> <http://purl.org/dc/terms/hasPart> <https://digilib.uin-suka.ac.id/id/eprint/74095/10/small.jpg> .
<https://digilib.uin-suka.ac.id/id/eprint/74095/10/small.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "small.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <https://digilib.uin-suka.ac.id/id/eprint/74095/> .
<https://digilib.uin-suka.ac.id/id/eprint/74095/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #74095 \n\nSTRATEGI KONTEN KECANTIKAN PADA AKUN INSTAGRAM&#13;\n@RCSM.OFFICIAL DALAM MEMBANGUN CUSTOMER ENGAGEMENT\n\n" .
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<https://digilib.uin-suka.ac.id/id/eprint/74095/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.uin-suka.ac.id/id/eprint/74095> .
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<http://digilib.uin-suka.ac.id/id/subject/I> <http://www.w3.org/2004/02/skos/core#prefLabel> "Ilmu Komunikasi"@en .
<http://digilib.uin-suka.ac.id/id/eprint/74095> <http://purl.org/dc/terms/subject> <http://digilib.uin-suka.ac.id/id/subject/I> .