TY  - THES
N1  - Rika Lusri Virga, S.IP, M.A.
ID  - digilib74164
UR  - https://digilib.uin-suka.ac.id/id/eprint/74164/
A1  - Muhammad Taufan Pamungkas, NIM.: 19107030080
Y1  - 2025/08/12/
N2  - Instagram as a social media platform is a unique phenomenon. Today, it is not only for sharing the moments of each user but has begun to shift its function as a promotional media for a product. Even products now have their own social media accounts, marketing strategies, and followers.
Based on that background, this research aims to determine social media marketing based on the content of the Instagram account @fakelabyk. Purposive sampling is used to sort out Instagram accounts that fit the desired criteria. This research applied a qualitative descriptive research method. Meanwhile, collecting data in this research used interviews, observation, and additional literature.
The results of this study indicate that social media marketing is modeled through Instagram content, which is analyzed using context, communication, collaboration, and connection. Also, Instagram is considered one of the most effective social media for promoting a product.
Keywords: Social media marketing, context, communication, collaboration, connection
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Social media marketing
KW  -  context
KW  -  communication
KW  -  collaboration
KW  -  connection
M1  - skripsi
TI  - SOCIAL MEDIA MARKETING PADA KONTEN AKUN INSTAGRAM @fakelabyk
AV  - restricted
ER  -