eprintid: 74164
rev_number: 10
eprint_status: archive
userid: 12241
dir: disk0/00/07/41/64
datestamp: 2025-11-05 02:10:14
lastmod: 2025-11-05 02:10:14
status_changed: 2025-11-05 02:10:14
type: thesis
metadata_visibility: show
contact_email: sophanshofwan@gmail.com
creators_name: Muhammad Taufan Pamungkas, NIM.: 19107030080
title: SOCIAL MEDIA MARKETING PADA KONTEN AKUN INSTAGRAM @fakelabyk
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Social media marketing, context, communication, collaboration, connection
note: Rika Lusri Virga, S.IP, M.A.
abstract: Instagram as a social media platform is a unique phenomenon. Today, it is not only for sharing the moments of each user but has begun to shift its function as a promotional media for a product. Even products now have their own social media accounts, marketing strategies, and followers.
Based on that background, this research aims to determine social media marketing based on the content of the Instagram account @fakelabyk. Purposive sampling is used to sort out Instagram accounts that fit the desired criteria. This research applied a qualitative descriptive research method. Meanwhile, collecting data in this research used interviews, observation, and additional literature.
The results of this study indicate that social media marketing is modeled through Instagram content, which is analyzed using context, communication, collaboration, and connection. Also, Instagram is considered one of the most effective social media for promoting a product.
Keywords: Social media marketing, context, communication, collaboration, connection
date: 2025-08-12
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Muhammad Taufan Pamungkas, NIM.: 19107030080  (2025) SOCIAL MEDIA MARKETING PADA KONTEN AKUN INSTAGRAM @fakelabyk.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/74164/1/19107030080_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/74164/2/19107030080_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf