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IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM MEMPERTAHANKAN BRAND IMAGE PONDOK PESANTREN MELALUI INSTAGRAM @pesantrencondong_official
Islamic Boarding School is one of the educational institutions that has a strong identity in Indonesia, because Islamic Boarding School uses a dormitory education system, many people think that Islamic Boarding School is an old-fashioned institution and focuses too much on learning. Therefore, in maintaining its existence, Islamic educational institutions need to adapt to the use of communication media with the community through social media, one of which is by implementing the use of cyber Public Relations in maintaining the image of the institution. This study aims to analyze the implementation of cyber PR through Instagram social media in maintaining the image of the institution. The research method used in this study is qualitative with a descriptive approach, data collection in this study was carried out through interviews and documentation. This study uses the concept of cyber Public Relations characteristics, namely: 1) Direct Feedback, 2) Competitive Opportunities, 3) Two Way Communication, 4) Strengthening communication relationships, 5) Saving, and image elements: personality, reputation, values, and corporate identity. This study shows that the implementation of Cyber Public Relations through the Instagram account @pesantrencondong_official is very optimal in maintaining the brand image of Pondok Pesantren Condong. The strategies implemented include fast and responsive direct feedback, utilizing competitive opportunities through informative content and appropriate aesthetics, two-way communication that builds trust and loyalty, and efforts to strengthen communication relationships by highlighting the "modern salafy" identity of the pesantren. The concept of "saving" in operations also encourages creativity and originality, as evidenced by the awards achieved and the positive image in the eyes of the public.
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM MEMPERTAHANKAN BRAND IMAGE PONDOK PESANTREN MELALUI INSTAGRAM @pesantrencondong_official (Text)
IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM MEMPERTAHANKAN BRAND IMAGE PONDOK PESANTREN MELALUI INSTAGRAM @pesantrencondong_official (Other)
HTML Summary of #74203 IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM MEMPERTAHANKAN BRAND IMAGE PONDOK PESANTREN MELALUI INSTAGRAM @pesantrencondong_official
302.231 Media Komunikasi, Media Massa, Media Sosial
Ilmu Komunikasi