eprintid: 74203
rev_number: 12
eprint_status: archive
userid: 12243
dir: disk0/00/07/42/03
datestamp: 2025-11-06 04:40:22
lastmod: 2025-11-06 04:40:22
status_changed: 2025-11-06 04:40:22
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Fikri Haikal Mubarok, NIM.: 21107030117
title: IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM MEMPERTAHANKAN BRAND IMAGE PONDOK PESANTREN MELALUI INSTAGRAM @pesantrencondong_official
ispublished: pub
subjects: 302.23
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Cyber Public Relations; brand image; Instagram
note: Niken Puspitasari S.IP., M.A.
abstract: Islamic Boarding School is one of the educational institutions that has a strong identity in Indonesia, because Islamic Boarding School uses a dormitory education system, many people think that Islamic Boarding School is an old-fashioned institution and focuses too much on learning. Therefore, in maintaining its existence, Islamic educational institutions need to adapt to the use of communication media with the community through social media, one of which is by implementing the use of cyber Public Relations in maintaining the image of the institution. This study aims to analyze the implementation of cyber PR through Instagram social media in maintaining the image of the institution. The research method used in this study is qualitative with a descriptive approach, data collection in this study was carried out through interviews and documentation. This study uses the concept of cyber Public Relations characteristics, namely: 1) Direct Feedback, 2) Competitive Opportunities, 3) Two Way Communication, 4) Strengthening communication relationships, 5) Saving, and image elements: personality, reputation, values, and corporate identity. This study shows that the implementation of Cyber Public Relations through the Instagram account @pesantrencondong_official is very optimal in maintaining the brand image of Pondok Pesantren Condong. The strategies implemented include fast and responsive direct feedback, utilizing competitive opportunities through informative content and appropriate aesthetics, two-way communication that builds trust and loyalty, and efforts to strengthen communication relationships by highlighting the "modern salafy" identity of the pesantren. The concept of "saving" in operations also encourages creativity and originality, as evidenced by the awards achieved and the positive image in the eyes of the public.
date: 2025-08-06
date_type: published
pages: 151
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Fikri Haikal Mubarok, NIM.: 21107030117  (2025) IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM MEMPERTAHANKAN BRAND IMAGE PONDOK PESANTREN MELALUI INSTAGRAM @pesantrencondong_official.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/74203/1/21107030117_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/74203/2/21107030117_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf