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primary topic: PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee)

PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee)
type: Thesis
type: Article
abstract: Through digital marketing, a company can connect with audiences or customers through various social media platforms, one of which is through content marketing which is usually in the form of audio-visual content. @fore.coffee is the username of the Fore Coffee Instagram account which is used as one of their marketing media that displays content marketing. This account was created to attract an audience including teenagers and adults. Unlike other local coffee brands, Fore Coffee presents a unique approach in its content marketing by displaying videos of the collaboration process between local farmers and coffee makers which aims to increase customer engagement from the audience. Based on the background of the problem that has been described above, the formulation of the problem that will be studied is how much influence content marketing has on customer engagement of the @fore.coffee Instagram account. This study uses the theory of persuasive communication which assumes that an effort to influence the attitudes, opinions, or behavior of others through rational or emotional messages. This study uses a quantitative approach with the associative method. The results of this study indicate that content marketing has a significant effect on customer engagement.
date: 2025-06-08
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Text)
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has published: PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Text)
has document: PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Other)
subject: 658.802 Komunikasi - Pemasaran

PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Text)
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has file: 21107030121_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
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PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030121 Irma Indriani
type: Person
given name: NIM.: 21107030121
family name: Irma Indriani

PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Other)
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PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Other)
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PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Other)
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PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Other)
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PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Other)
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PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Other)
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PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Other)
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PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee) (Other)
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primary topic: PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA AKUN INSTAGRAM (Survei pada Followers Instagram @fore.coffee)

658.802 Komunikasi - Pemasaran
type: Concept