<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "STRATEGI MARKETING MIX\r\nDALAM MENGOKOHKAN BRAND IMAGE\r\n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur\r\ndi Kotagede Yogyakarta)\r\n"^^ . "Omah Dhuwur Restaurant is a restaurant located in the elite entrance gate\r\nKotagede. The restaurant occupies a 200 years old building is located in a remote\r\narea that is in the village Kotagede, which is located quite far from the city.\r\nAdditionally Omah Dhuwur restaurant also has a fairly expensive price range.\r\nAnd people around the restaurant is mostly from the middle buttom. So the writer\r\nwanted to know the marketing mix strategies that do Omah Dhuwur Restaurant.\r\nThis research is titled \"Strategies in Marketing Mix cemented Brand\r\nImage (Qualitative Descriptive Study on Omah Dhuwur Restaurants in Kotagede,\r\nYogyakarta)\". Underlying this study is that the authors wanted to know the\r\nmarketing mix strategies that do Restaurants Omah Dhuwur that this restaurant\r\ncould thrive until now even with a location away from urban areas and with a high\r\nprice range.\r\nThis research is processed using descriptive qualitative research methods.\r\nThe method of data collection is conducted by way of indepth interviews and\r\nobservation, which is expected to provide in-depth information so the writer can\r\nget accurate information about the marketing mix strategies that have been done\r\nin Omah Dhuwur strengthen brand image.\r\nThe conclusion that can be drawn from this study is that if a line of\r\nbusiness has its own uniqueness, without having positioning the products, an\r\neffort will be attached to its own image in the minds of consumers. As happened\r\nin the restaurant Omah Dhuwur this, the historical uniqueness of the product and\r\nlocation of the restaurant received a positive response from consumers, so that in\r\nitself is a restaurant attached image in the minds of consumers.\r\nKeywords : Marketing Mix, Brand Image, Omah Dhuwur Restaurant\r\n"^^ . "2013-02-11" . . . . "UIN SUNAN KALIJAGA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA"^^ . . . . . . . . . "NIM. 08730073"^^ . "TIKA NOOR AFIFAH "^^ . "NIM. 08730073 TIKA NOOR AFIFAH "^^ . . . . . . "STRATEGI MARKETING MIX\r\nDALAM MENGOKOHKAN BRAND IMAGE\r\n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur\r\ndi Kotagede Yogyakarta)\r\n (Text)"^^ . . . "BAB I, IV, DAFTAR PUSTAKA.pdf"^^ . . . "STRATEGI MARKETING MIX\r\nDALAM MENGOKOHKAN BRAND IMAGE\r\n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur\r\ndi Kotagede Yogyakarta)\r\n (Text)"^^ . . . "STRATEGI MARKETING MIX\r\nDALAM MENGOKOHKAN BRAND IMAGE\r\n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur\r\ndi Kotagede Yogyakarta)\r\n (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "STRATEGI MARKETING MIX\r\nDALAM MENGOKOHKAN BRAND IMAGE\r\n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur\r\ndi Kotagede Yogyakarta)\r\n (Other)"^^ . . . . . . "preview.jpg"^^ . . . "STRATEGI MARKETING MIX\r\nDALAM MENGOKOHKAN BRAND IMAGE\r\n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur\r\ndi Kotagede Yogyakarta)\r\n (Other)"^^ . . . . . . "medium.jpg"^^ . . . "STRATEGI MARKETING MIX\r\nDALAM MENGOKOHKAN BRAND IMAGE\r\n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur\r\ndi Kotagede Yogyakarta)\r\n (Other)"^^ . . . . . . "small.jpg"^^ . . . "STRATEGI MARKETING MIX\r\nDALAM MENGOKOHKAN BRAND IMAGE\r\n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur\r\ndi Kotagede Yogyakarta)\r\n (Other)"^^ . . . . . . "STRATEGI MARKETING MIX\r\nDALAM MENGOKOHKAN BRAND IMAGE\r\n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur\r\ndi Kotagede Yogyakarta)\r\n (Other)"^^ . . . . . . "STRATEGI MARKETING MIX\r\nDALAM MENGOKOHKAN BRAND IMAGE\r\n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur\r\ndi Kotagede Yogyakarta)\r\n (Other)"^^ . . . . . . "STRATEGI MARKETING MIX\r\nDALAM MENGOKOHKAN BRAND IMAGE\r\n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur\r\ndi Kotagede Yogyakarta)\r\n (Other)"^^ . . . . . "HTML Summary of #7422 \n\nSTRATEGI MARKETING MIX \nDALAM MENGOKOHKAN BRAND IMAGE \n(Studi Deskriptif Kualitatif pada Restoran Omah Dhuwur \ndi Kotagede Yogyakarta) \n\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .