%0 Thesis
%9 Skripsi
%A Muhammad Said Sanggabuana, NIM.: 18107030073
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2025
%F digilib:74221
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K semiotic analysis; contemporary batik painting; social issues; environmental issues; visual communication; campaign media.
%P 126
%T KAMPANYE ISU SOSIAL DAN LINGKUNGAN MELALUI LUKISAN BATIK KONTEMPORER (Analisa Semiotika Koleksi Galeri Batik Leksa Ganesha)
%U https://digilib.uin-suka.ac.id/id/eprint/74221/
%X This study examines the role of contemporary batik painting as a medium for social and environmental campaigns through a semiotic analysis of artworks displayed at Leksa Ganesha Batik Gallery using Roland Barthes’ theory of semiotics. This research explores how the symbolic, iconic, and indexical signs within batik compositions generate meaning and convey messages about pressing social and environmental concerns. By analyzing the denotative, connotative, and myth meanings embedded in motifs, colors, and patterns, the study reveals how contemporary batik serves as a visual rhetoric for advocacy. The findings indicate that batik painting transcends its traditional aesthetic function, evolving into a communicative tool that bridges cultural heritage with modern activism. This research underscores the potential of contemporary batik as a powerful semiotic medium for raising awareness and fostering discourse on social and environmental issues.
%Z Dr. Fatma Dian Pratiwi