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PENGARUH PESAN PERSUASIF CHILDFREE TERHADAP PARENTAL ANXIETY (Survey pada Followers Akun @bebansuami2022)
Technological advances have given birth to social media such as Tiktok which is a forum for spreading social opinions, including the issue of Childfree. Persuasive messages about Childfree circulating on Tiktok social media have generated various reactions from the audience, one of which is the fear of becoming a parent. This study aims to determine the effect of childfree persuasive messages conveyed by the Tiktok account @bebansuami2022 on Parental Anxiety in its followers. The theory used in this research is Hypodermic Theory. This study uses a type of quantitative research. The population used in this study were Followers of the Tiktok @bebansuami2022 account with a sample of 100 married respondents. The results showed that persuasive messages on Childfree content had a positive effect on Parental Anxiety with the calculation of t count> t count (7.389> 1.290). The magnitude of the effect is 35.8% while the remaining 64.2% is influenced by other variables outside this study.
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
PENGARUH PESAN PERSUASIF CHILDFREE TERHADAP PARENTAL ANXIETY (Survey pada Followers Akun @bebansuami2022) (Text)
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