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PESAN DAKWAH DAS’AD LATIF DI MEDIA SOSIAL YOUTUBE
Social media has become a strategic medium for spreading religious teachings in the digital age. One preacher who actively utilizes social media is Das'ad Latif through his personal YouTube channel @DasadLatif. One of his lectures, entitled “Ustad Das'ad Latif Gaspol Pak Polisi!!!” (Ustad Das'ad Latif, Step on the Gas, Officer!!!), is interesting to study because it contains religious motivation and criticism directed at members of the police force. This study aims to analyze the religious messages in the sermon using Teun A. van Dijk's Critical Discourse Analysis theory through three levels of analysis: macro structure, superstructure, and micro structure. The research method used was descriptive qualitative with data collection techniques through observation, documentation, and literature study. The results of the study show that the macro structure of the lecture emphasizes the formation of police officers who have integrity, are responsible, and uphold noble character. The superstructure of the preaching is systematically arranged through a communicative introduction with humor and audience interaction, a content section that contains moral messages through quotations from verses, hadiths, and contextual narratives, and a reflective and persuasive conclusion. In the micro-structure analysis, the management of semantic, syntactic, stylistic, and rhetorical aspects is realized through straightforward language, the insertion of humor, and the use of repetition and parallelism. Das'ad Latif's da'wah message can be categorized into the three main pillars of Islamic teachings, namely aqidah, sharia, and akhlak. This finding confirms that da'wah through the YouTube platform can be an effective means of promoting moral transformation, enhancing professionalism, and strengthening the role of police officers as public servants based on Islamic values.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
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302.231 Media Komunikasi, Media Massa, Media Sosial