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primary topic: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID)

PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID)
type: Thesis
type: Article
abstract: Bein Sports is one of the leading international sports streaming providers, particularly popular for broadcasting football matches. The official Instagram account @beinsports.id has become one of the company’s main media platforms to share information and promote its streaming services to audiences in Indonesia. This study aims to examine the influence of Instagram usage @beinsports.id on the interest in subscribing to Bein Sports Connect, employing the Uses and Effects Theory as the research framework. The study uses a quantitative method with a simple random sampling technique by distributing questionnaires to 100 respondents. The research findings show that the increase in Instagram usage significantly contributes to the rise in subscription interest. In detail, the variable of Instagram usage contributes to subscription interest, while the remaining percentage is influenced by other variables not tested in this study. These results highlight the importance of Instagram as a medium in increasing consumer interest in sports streaming services, as well as its implications for communication and digital marketing strategies.
date: 2025-10-29
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
has version: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
has published: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
has document: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Other)
subject: 658.802 Komunikasi - Pemasaran

PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
type: Document
has file: 21107030096_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21107030096_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030096 Amar Isnanta
type: Person
given name: NIM.: 21107030096
family name: Amar Isnanta

PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Other)
type: Document
is version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
is volatile version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
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PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Other)
type: Document
is version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
is volatile version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
ispreview thumbnail version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)

PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Other)
type: Document
is version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
is volatile version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
ismedium thumbnail version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)

PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Other)
type: Document
is version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
is volatile version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
issmall thumbnail version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)

PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Other)
type: Document
is version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
is volatile version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
islightbox thumbnail version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
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PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Other)
type: Document
is version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
is volatile version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
ispreview thumbnail version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
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PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Other)
type: Document
is version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
is volatile version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
ismedium thumbnail version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
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PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Other)
type: Document
is version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
is volatile version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
issmall thumbnail version of: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID) (Text)
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HTML Summary of #74486 PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID)
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primary topic: PENGARUH PENGGUNAAN INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT MEMBELI LANGGANAN STREAMING OLAHRAGA BEIN SPORTS CONNECT (SURVEY PADA FOLLOWERS INSTAGRAM @BEINSPORTS.ID)

658.802 Komunikasi - Pemasaran
type: Concept