eprintid: 74513
rev_number: 22
eprint_status: archive
userid: 12460
dir: disk0/00/07/45/13
datestamp: 2025-12-03 03:16:03
lastmod: 2025-12-03 03:16:03
status_changed: 2025-12-03 03:16:03
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Syakira Fitriana, NIM.: 21107030128
title: PENGGUNAAN FITUR INSTAGRAM @dolan.aja DALAM MEMBANGUN BRANDING SEBAGAI TRAVEL INFLUENCER
ispublished: pub
subjects: 302.23
divisions: jur_ikom
full_text_status: restricted
keywords: Media Sosial, Instagram, Personal Branding
note: Rahmah Attaymini, M.A.
abstract: In the digital era, social media has become a new space for individuals to freely express their identity and existence to the public. Through platforms such as Instagram, users can not only share their personal activities, but also build their identity and personal branding in accordance with the character or field they want to present to the public. This study aims to examine how the @dolan.aja account builds its personal branding as a travel influencer by utilizing the features available on Instagram. The method used is qualitative descriptive research with interview, observation, and documentation techniques. The results of the study show that the Instagram features used by the @dolan.aja account, including username, profile picture, profile bio, feed, stories, likes, comments, shares, and direct messages, are utilized in building personal branding, which includes uniqueness, relevance, and consistency with its traveler branding. All feature elements have their own functions that equally influence the building of the account's branding, including dominant features such as the username, feed, and stories, which serve as the account's main visual identity and represent the account as a whole. Thus, the optimal and targeted use of features can be an effective tactic in building personal branding in the digital realm.
date: 2025-11-19
date_type: published
pages: 160
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Syakira Fitriana, NIM.: 21107030128  (2025) PENGGUNAAN FITUR INSTAGRAM @dolan.aja DALAM MEMBANGUN BRANDING SEBAGAI TRAVEL INFLUENCER.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/74513/3/21107030128_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/74513/4/21107030128_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf