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KAJIAN PELANGGARAN ETIKA PARIWARA INDONESIA PADA IKLAN MEDIA LUAR RUANG DI YOGYAKARTA (Analisis Isi Pada Reklame di Jalan Affandi)
This research discusses violations of the Indonesian Advertising Ethics (Etika Pariwara Indonesia (EPI)) in outdoor media advertisements in the Gejayan Street area, Yogyakarta. The background of this research is the rampant installation of outdoor advertisements that do not comply with ethical standards, especially in terms of contents, symbols that used, or information appearance, which have the potential to mislead consumers and disturb the aesthetics of the city. The formulation of the problem raised is how the form of EPI violations in these advertisements. This research uses the theory of content analysis and Indonesian Advertising Ethics as the main foundation. Data were obtained through documentation of 10 outdoor media advertisings on Gejayan Street and analyzed using descriptive statistics. The results showed that most of the advertisements contained violations in the aspects of language, clarity of price information, asterisks, and terms and conditions that were not displayed properly. This research highlights the importance of the role of advertising agencies and regulatory agencies in ensuring that every advertisement meets the applicable ethics. The findings are expected to serve as a reference for the improvement of advertising practices in public spaces.
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
KAJIAN PELANGGARAN ETIKA PARIWARA INDONESIA PADA IKLAN MEDIA LUAR RUANG DI YOGYAKARTA (Analisis Isi Pada Reklame di Jalan Affandi) (Text)
KAJIAN PELANGGARAN ETIKA PARIWARA INDONESIA PADA IKLAN MEDIA LUAR RUANG DI YOGYAKARTA (Analisis Isi Pada Reklame di Jalan Affandi) (Other)
HTML Summary of #74522 KAJIAN PELANGGARAN ETIKA PARIWARA INDONESIA PADA IKLAN MEDIA LUAR RUANG DI YOGYAKARTA (Analisis Isi Pada Reklame di Jalan Affandi)
302.231 Media Komunikasi, Media Massa, Media Sosial