…
comment: The repository administrator has not yet configured an RDF license.
primary topic: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST

STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST
type: Thesis
type: Article
abstract: The public perception that still places Madrasah Tsanawiyah (MTs) as a second-tier educational institution demands an effective communication strategy from the Public Relations Division of the Ministry of Religious Affairs. Creative and innovative efforts are required to build a positive image of madrasahs amid competition with public schools. The podcast was chosen as an alternative medium because it can convey messages in a humanistic, flexible, and easily accessible manner. This study aims to analyze the communication strategy of the Public Relations Office of the Ministry of Religious Affairs in Kulon Progo in utilizing podcasts to enhance the image of MTs education, including its implementation achievements as well as the supporting and inhibiting factors. This study employs a qualitative method with a descriptive approach. Informants were selected using purposive sampling based on the 3M criteria—Knowing, Experiencing, and Understanding—the podcast activities, involving the Public Relations Officer of the Ministry of Religious Affairs Kulon Progo and staff of the Madrasah Education Division (Dikmad). Data were collected through observations of the podcast production process, in-depth interviews, and documentation. Data analysis followed the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The validity of the findings was ensured through source and technique triangulation. The results indicate that the public relations strategy through the podcast is implemented through well-planned content, a clearly defined target audience, and communicative delivery of madrasah information. Its impact is reflected in the strengthening of six forms of image: mirror image, current image, wish image, corporate image, multiple image, and performance image. This strengthened image contributed to an increase in student enrollment in several madrasahs, even though the overall number of MTs students in Kulon Progo has declined. Supportin…
date: 2025-11-19
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
has version: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
has published: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
has document: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Other)
subject: 371.2 Pendidikan - Manajemen

STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
type: Document
has file: 21104090055_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21104090055_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU TARBIYAH DAN KEGURUAN, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21104090055 Syaprizal. U
type: Person
given name: NIM.: 21104090055
family name: Syaprizal. U

STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Other)
type: Document
is version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
is volatile version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
islightbox thumbnail version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)

STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Other)
type: Document
is version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
is volatile version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
ispreview thumbnail version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)

STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Other)
type: Document
is version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
is volatile version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
ismedium thumbnail version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)

STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Other)
type: Document
is version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
is volatile version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
issmall thumbnail version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)

STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Other)
type: Document
is version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
is volatile version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
islightbox thumbnail version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
has file: lightbox.jpg
has part: lightbox.jpg

STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Other)
type: Document
is version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
is volatile version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
ispreview thumbnail version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
has file: preview.jpg
has part: preview.jpg

STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Other)
type: Document
is version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
is volatile version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
ismedium thumbnail version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
has file: medium.jpg
has part: medium.jpg

STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Other)
type: Document
is version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
is volatile version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
issmall thumbnail version of: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST (Text)
has file: small.jpg
has part: small.jpg

HTML Summary of #74529 STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST
format: text/html
primary topic: STRATEGI HUMAS KEMENTERIAN AGAMA KULON PROGO YOGYAKARTA DALAM MENINGKATKAN CITRA PENDIDIKAN MTS MELALUI MEDIA PODCAST

371.2 Pendidikan - Manajemen
type: Concept