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INTERAKSI PARASOSIAL MAHASISWA UIN SUNAN KALIJAGA TERHADAP KONTEN “MARAPTHON” REZA ARAP DI YOUTUBE
This research examines the phenomenon of parasocial interaction on Reza Arap's "Marapthon" live streaming content and its influence on Islamic values among students of UIN Sunan Kalijaga. Along with the increasing use of digital media, questions arise regarding how Muslim student audiences negotiate contradictory values with Islamic teachings found in the "Marapthon" content. This research aims to understand the effects of parasocial interaction experienced by Muslim students by analyzing how this interaction reflects their level of religiosity. The research method used is descriptive qualitative, with data obtained through in-depth interviews with four informants. Data analysis was conducted thematically using David Giles's model of parasocial interaction and the Glock & Stark religiosity dimensions, as adapted by Nashori & Mucharam. The results showed that parasocial interaction creates various effects, ranging from overcoming loneliness and providing positive inspiration to addictive behavior. In responding to the content, the informants filtered it using their religious understanding. The main finding indicates that these effects affect various dimensions of religiosity in varied ways. The addiction effect (Pathologic Viewer) directly negatively impacts the Ritual Dimension, while the Role Model effect positively impacts the Consequential Dimension. This research provides insight into the importance of media literacy and spiritual self-awareness for young audiences in the digital era.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
INTERAKSI PARASOSIAL MAHASISWA UIN SUNAN KALIJAGA TERHADAP KONTEN “MARAPTHON” REZA ARAP DI YOUTUBE (Text)
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302.231 Media Komunikasi, Media Massa, Media Sosial