eprintid: 74595
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/07/45/95
datestamp: 2025-12-12 03:44:47
lastmod: 2025-12-12 03:44:47
status_changed: 2025-12-12 03:44:47
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Arga Bagas Syahbandar, NIM.: 21108020113
title: PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN DIGITAL MARKETING TERHADAP MINAT MAHASISWA DALAM MEMILIH BANK SYARIAH (STUDI PADA MAHASISWA PROGRAM STUDI PERBANKAN SYARIAH DI YOGYAKARTA)
ispublished: pub
subjects: 297.273
divisions: jur_ps
full_text_status: restricted
keywords: Kualitas Produk, Citra Merek, Digital Marketing, Minat Menabung, Bank Syariah, Mahasiswa
note: Dr. Joko setyono, S.E., M.SI.
abstract: This study examines the influence of product quality, brand image, and digital marketing on students' interest in choosing Islamic banks in Yogyakarta. The quantitative research method involved 105 Islamic banking students. SEM analysis results indicate that product quality and brand image have a significant positive effect on savings interest, while digital marketing has no significant effect. This study indicates the importance of improving product quality and strengthening brand image to attract students, as well as the need for more educational and effective digital marketing strategies. These findings have implications for developing Islamic bank marketing strategies, particularly for the younger generation as potential customers.
date: 2025-10-24
date_type: published
pages: 123
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Arga Bagas Syahbandar, NIM.: 21108020113  (2025) PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN DIGITAL MARKETING TERHADAP MINAT MAHASISWA DALAM MEMILIH BANK SYARIAH (STUDI PADA MAHASISWA PROGRAM STUDI PERBANKAN SYARIAH DI YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/74595/1/21108020113_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/74595/2/21108020113_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf