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PENGARUH WORD OF MOUTH, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN BANK SYARIAH DENGAN KEPERCAYAAN SEBAGAI VARIABEL MODERASI
Abstract : This study examines the effect of word of mouth, service quality, and promotion on decisions to use Islamic Banks with trust as a moderating variable. The subjects in this study were Islamic Bank user customers. As for word of mouth, service quality, promotion, satisfaction, and trust. Based on the results of research and data analysis with IBM Statistic 26 software. The questionnaire was distributed with a sample of 250 respondents. The results showed that all tested hypotheses had a significant positive effect in (1) word of mouth has a significant positive effect on decisions; (2) service quality has a significant positive effect on decisions; (3) promotion has a significant positive effect on decisions; (4) trust has a significant positive effect on decisions; (5) trust moderates the word of mouth variable has a significant positive effect on decisions; (6) trust moderates the service quality variable has a significant positive effect on decisions; (7) trust moderates the promotion variable has a significant positive effect on decisions. Keywords: Word of Mouth, Service Quality, Promotion, Trust, and Usage Decisio
FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
PENGARUH WORD OF MOUTH, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN BANK SYARIAH DENGAN KEPERCAYAAN SEBAGAI VARIABEL MODERASI (Text)
PENGARUH WORD OF MOUTH, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN BANK SYARIAH DENGAN KEPERCAYAAN SEBAGAI VARIABEL MODERASI (Other)
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