TY  - THES
N1  - Rizaldi Yusfiarto, S.Pd., M.M.
ID  - digilib74606
UR  - https://digilib.uin-suka.ac.id/id/eprint/74606/
A1  - Dzakiyah Mumtazati Salsabila Ina, NIM.: 21108030032
Y1  - 2025/10/01/
N2  - This study aims to examine the factors influencing the preferences of young generations in choosing digital investment applications. The research is a quantitative study using primary data collected through an online questionnaire. The population consists of young investors in the Indonesia Stock Exchange (IDX), with a total sample of 155 respondents determined using a purposive sampling technique. The data were analyzed using the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3 software. The findings reveal that responsiveness and kualitas antarmukahave a positive effect on Mobile usefulnesss (MU) and Mobile Ease of Use (MEOU). Furthermore, privasi dan keamanan positively affect MU but do not influence MEOU. Finally, both MU and MEOU positively affect the interestt of young generations in choosing investment applications.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - E-Service Quality
KW  -  MTAM
KW  -  Digital Investment Applications
M1  - skripsi
TI  - FAKTOR-FAKTOR YANG MEMENGARUHI PREFERENSI GENERASI MUDA DALAM MEMILIH APLIKASI DIGITAL UNTUK BERINVESTASI SYARIAH
AV  - restricted
EP  - 109
ER  -