eprintid: 74606 rev_number: 10 eprint_status: archive userid: 12460 dir: disk0/00/07/46/06 datestamp: 2025-12-16 02:46:41 lastmod: 2025-12-16 02:46:41 status_changed: 2025-12-16 02:46:41 type: thesis metadata_visibility: show contact_email: muh.khabib@uin-suka.ac.id creators_name: Dzakiyah Mumtazati Salsabila Ina, NIM.: 21108030032 title: FAKTOR-FAKTOR YANG MEMENGARUHI PREFERENSI GENERASI MUDA DALAM MEMILIH APLIKASI DIGITAL UNTUK BERINVESTASI SYARIAH ispublished: pub subjects: 297.273 divisions: jur_mks full_text_status: restricted keywords: E-Service Quality, MTAM, Digital Investment Applications note: Rizaldi Yusfiarto, S.Pd., M.M. abstract: This study aims to examine the factors influencing the preferences of young generations in choosing digital investment applications. The research is a quantitative study using primary data collected through an online questionnaire. The population consists of young investors in the Indonesia Stock Exchange (IDX), with a total sample of 155 respondents determined using a purposive sampling technique. The data were analyzed using the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3 software. The findings reveal that responsiveness and kualitas antarmukahave a positive effect on Mobile usefulnesss (MU) and Mobile Ease of Use (MEOU). Furthermore, privasi dan keamanan positively affect MU but do not influence MEOU. Finally, both MU and MEOU positively affect the interestt of young generations in choosing investment applications. date: 2025-10-01 date_type: published pages: 109 institution: UIN SUNAN KALIJAGA YOGYAKARTA department: FAKULTAS EKONOMI DAN BISNIS ISLAM thesis_type: skripsi thesis_name: other citation: Dzakiyah Mumtazati Salsabila Ina, NIM.: 21108030032 (2025) FAKTOR-FAKTOR YANG MEMENGARUHI PREFERENSI GENERASI MUDA DALAM MEMILIH APLIKASI DIGITAL UNTUK BERINVESTASI SYARIAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA. document_url: https://digilib.uin-suka.ac.id/id/eprint/74606/1/21108030032_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf document_url: https://digilib.uin-suka.ac.id/id/eprint/74606/2/21108030032_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf