eprintid: 74613
rev_number: 10
eprint_status: archive
userid: 12241
dir: disk0/00/07/46/13
datestamp: 2025-12-11 02:57:57
lastmod: 2025-12-11 02:57:57
status_changed: 2025-12-11 02:57:57
type: thesis
metadata_visibility: show
contact_email: sophanshofwan@gmail.com
creators_name: Meutia Ziland Sahira, NIM.: 21107030072
title: STRATEGI CYBER PUBLIC RELATIONS DALAM MENJAGA CITRA
INSTANSI KEPOLISIAN POLDA DIY PADA APLIKASI TIKTOK
@POLDAJOGJA
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Cyber Public Relations, Image, Polda DIY, Tiktok social media
note: Maya Sandra Rosita Dewi, M.I.Kom.
abstract: This study discusses Cyber Public Relations as a transformation of public relations
performance using internet-based media, particularly social media, to maintain the
image of a company or institution. The DIY Regional Police (Polda DIY) utilizes
TikTok as a communication platform with the public while maintaining the
institutional image. This research aims to analyze the cyber public relations
strategy conducted by Polda DIY in maintaining its institutional image on TikTok.
This research uses a qualitative descriptive method with data collected through
interviews and documentation. The study is analyzed using Cyber Public Relations
strategy framework (Relations, Reputation, and Relevance) and Hawkins' concept
of agency image (Exposure, Attention, Comprehensive, Image, and Behavior). The
findings show that Polda DIY successfully maintained its institutional image
through the TikTok account @PoldaJogja by optimizing platform features to
increase exposure, creating entertaining and responsive content to attract
attention, presenting comprehensive information tailored to various audiences, and
shaping a humanistic and adaptive image that reflects harmony between the digital
space and real-world practices.
Keywords : Cyber Public Relations, Image, Polda DIY, Tiktok social media
date: 2025-08-13
date_type: published
pages: 150
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Meutia Ziland Sahira, NIM.: 21107030072  (2025) STRATEGI CYBER PUBLIC RELATIONS DALAM MENJAGA CITRA INSTANSI KEPOLISIAN POLDA DIY PADA APLIKASI TIKTOK @POLDAJOGJA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/74613/1/21107030072_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/74613/2/21107030072_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf