<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA"^^ . "Indonesians are known as a generous society, ranking 21st out of 101 countries in\r\nthe global generosity index. This position has declined compared to before 2025,\r\nwhen Indonesia held first place. One factor influencing the decline in generosity\r\nand public trust is the emergence of various cases of misappropriation of\r\nphilanthropic funds, such as the major case involving Aksi Cepat Tanggap (ACT).\r\nInstagram has become one of the most effective social media platforms used by\r\nphilanthropic organizations to encourage public donations through creative and\r\npersuasive communication.\r\nThis research used a descriptive qualitative approach with in-depth interviews and\r\ndocumentation of content on the Instagram account @rumahzakat. Data analysis\r\ntechniques included data reduction, data presentation, and drawing conclusions\r\nbased on the concept of persuasive communication, symbolic interaction theory,\r\nELM theory, and social construction.\r\nThe results indicate that Rumah Zakat has strong authority in conveying its call to\r\naction due to its status as a credible National Zakat Collection Institution (Laznas).\r\nThe persuasive communication methods employed included educational and\r\nda'wah messages, humanitarian and empowerment messages, and several\r\ntechniques, including association techniques through collaboration with\r\ninfluencers; integration techniques through the \"Bikin Bahagia\" campaign; and\r\nengagement with followers; and organizational techniques through a professional\r\nwork structure within the Brand Management division, which oversees SEO\r\n(Search Engine Optimization) and Strategic Social Media, Design and Multimedia,\r\nand Brand Activation. These techniques were assessed based on knowledge,\r\nabilities, skills, and attitudes. The resulting communication effects included\r\ncognitive effects, seen in increased audience insight and interaction; affective\r\neffects, seen in the emotional responses of followers who felt touched and inspired;\r\nand behavioral effects, reflected in the increase in donations each year, despite a\r\ndecline in 2023 due to the impact of the ACT case. Therefore, Rumah Zakat's\r\npersuasive communication through Instagram has proven effective in building\r\nawareness, empathy, and community participation in zakat and humanitarian\r\nactivities."^^ . "2025-10-28" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 2320201210"^^ . "Sopiyah"^^ . "NIM.: 2320201210 Sopiyah"^^ . . . . . . "KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)"^^ . . . . . "23202012010_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)"^^ . . . . . "KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)"^^ . . . . . . "preview.jpg"^^ . . . "KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)"^^ . . . . . . "medium.jpg"^^ . . . "KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)"^^ . . . . . . "small.jpg"^^ . . . "KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)"^^ . . . . . . "preview.jpg"^^ . . . "KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)"^^ . . . . . . "medium.jpg"^^ . . . "KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #74628 \n\nKOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA\n\n" . "text/html" . . . "302.231 Media Komunikasi, Media Massa, Media Sosial" . .