…
comment: The repository administrator has not yet configured an RDF license.
primary topic: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA

KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA
type: Thesis
type: Article
abstract: Indonesians are known as a generous society, ranking 21st out of 101 countries in the global generosity index. This position has declined compared to before 2025, when Indonesia held first place. One factor influencing the decline in generosity and public trust is the emergence of various cases of misappropriation of philanthropic funds, such as the major case involving Aksi Cepat Tanggap (ACT). Instagram has become one of the most effective social media platforms used by philanthropic organizations to encourage public donations through creative and persuasive communication. This research used a descriptive qualitative approach with in-depth interviews and documentation of content on the Instagram account @rumahzakat. Data analysis techniques included data reduction, data presentation, and drawing conclusions based on the concept of persuasive communication, symbolic interaction theory, ELM theory, and social construction. The results indicate that Rumah Zakat has strong authority in conveying its call to action due to its status as a credible National Zakat Collection Institution (Laznas). The persuasive communication methods employed included educational and da'wah messages, humanitarian and empowerment messages, and several techniques, including association techniques through collaboration with influencers; integration techniques through the "Bikin Bahagia" campaign; and engagement with followers; and organizational techniques through a professional work structure within the Brand Management division, which oversees SEO (Search Engine Optimization) and Strategic Social Media, Design and Multimedia, and Brand Activation. These techniques were assessed based on knowledge, abilities, skills, and attitudes. The resulting communication effects included cognitive effects, seen in increased audience insight and interaction; affective effects, seen in the emotional responses of followers who felt touched and inspired; and behavioral effects, reflected in the increase in …
date: 2025-10-28
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
has version: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
has published: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
has document: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
type: Document
has file: 23202012010_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 23202012010_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 2320201210 Sopiyah
type: Person
given name: NIM.: 2320201210
family name: Sopiyah

KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)
type: Document
is version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
is volatile version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
islightbox thumbnail version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
has file: lightbox.jpg
has part: lightbox.jpg

KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)
type: Document
is version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
is volatile version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
ispreview thumbnail version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
has file: preview.jpg
has part: preview.jpg

KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)
type: Document
is version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
is volatile version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
ismedium thumbnail version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
has file: medium.jpg
has part: medium.jpg

KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)
type: Document
is version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
is volatile version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
issmall thumbnail version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
has file: small.jpg
has part: small.jpg

KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)
type: Document
is version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
is volatile version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
islightbox thumbnail version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
has file: lightbox.jpg
has part: lightbox.jpg

KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)
type: Document
is version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
is volatile version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
ispreview thumbnail version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
has file: preview.jpg
has part: preview.jpg

KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)
type: Document
is version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
is volatile version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
ismedium thumbnail version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
has file: medium.jpg
has part: medium.jpg

KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Other)
type: Document
is version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
is volatile version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
issmall thumbnail version of: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA (Text)
has file: small.jpg
has part: small.jpg

HTML Summary of #74628 KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA
format: text/html
primary topic: KOMUNIKASI PERSUASIF INSTAGRAM RUMAH ZAKAT INDONESIA

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept