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primary topic: KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN

KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN
type: Thesis
type: Article
abstract: Shopee has various advanced features in it, one of which is shopee live. The use of the live streaming feature on the shopee application is inseparable from the main role of the live host. A credible and professional live host is needed in marketing a product to attract consumer attention in order to create profits from product sales. The credibility of the live host on the shopee platform is a consideration for young people in marketing. In this study, the author is interested in knowing the credibility of the live host in marketing products through the shopee online shopping platform on the Tukang Komen Jajanan account using the AISAS (attention, interest, search, action, share). This study uses the theoretical foundation of marketing communication, e-commerce, and credibility theory. Using a qualitative descriptive research type with the data collection method used is in-depth interviews by digging data to the live host, acount owner, consumer, and expert lecturer. The result of this study indicate that the live host of Tukang Komen Jajanan is considered to have credibility that can supportincreased product sales. The host’s strategy in supporting increased product sales is by trying to build trust with consumers by demonstrating their expertise ans showing their appeal. This can influence consumer purchasing decisions for a product being sold. The credibility of the live host of the Tukang Komen Jajanan account is characterized by several characteristics, such as being friendly, assertive, straightforward, interactive, having an enjoyable demeanor, being energetic, connecting with the audience, and of course having effective and efficient (smooth) communication. These characteristics are in accordance with the statements of expert lecturers regarding the credibility of a host to support increased product sales.
date: 2025-10-08
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Text)
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has document: KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Text)
type: Document
has file: 21107030102_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21107030102_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030102 Hany Alia Rosyida
type: Person
given name: NIM.: 21107030102
family name: Hany Alia Rosyida

KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Other)
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KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Other)
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KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Other)
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KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Other)
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KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Other)
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KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Other)
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KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Other)
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KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN (Other)
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primary topic: KREDIBILITAS HOST LIVE DALAM MEMASARKAN PRODUK MELALUI PLATFORM SHOPEE @TUKANGKOMENJAJANAN

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept