eprintid: 74711
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/47/11
datestamp: 2025-12-24 01:54:43
lastmod: 2025-12-24 01:54:43
status_changed: 2025-12-24 01:54:43
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Muhamad Agil Gufroni, NIM.: 21102010093
title: KOMODIFIKASI AGAMA ISLAM DALAM FILM THAGHUT
ispublished: pub
subjects: 297.60
divisions: jur_kpi
full_text_status: restricted
keywords: Ekonomi Politik Media, Film Horor, Komodifikasi Agama Islam, Semiotika Roland Barthes
note: Taufik Rahman, M.Sos.
abstract: Indonesian horror films increasingly exploit religious elements as main attractions, triggering a commodification phenomenon that reduces sacred values into market commodities. This study aims to dismantle the practice of Islamic commodification in the film Thaghut, which previously sparked controversy under the title Kiblat. Using a qualitative approach with Roland Barthes' semiotic analysis and Vincent Mosco's political economy of media theory, this study dissects how religious symbols are represented and utilized for commercial interests. The results show a fundamental shift in meaning (myth) across six main symbols—prayer, prostration, adhan, dhikr, Quranic verses, and theological terms—from sacred protective values into instruments of terror. The commodification process operates systematically through three mechanisms: (1) the desacralization of worship rituals for visual sensation; (2) the instrumentalization of sacred texts as plot devices; and (3) theological branding strategies in marketing. This study concludes that Thaghut positions religion not as a moral subject, but as an object of exploitation to maximize profit. The implication is that this phenomenon potentially shallows public religious understanding by implanting horror associations with worship rituals, while reinforcing the irony of a film industry that treats religion merely as a trading asset.
date: 2025-12-03
date_type: published
pages: 154
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS DAKWAH DAN KOMUNIKASI
thesis_type: skripsi
thesis_name: other
citation:   Muhamad Agil Gufroni, NIM.: 21102010093  (2025) KOMODIFIKASI AGAMA ISLAM DALAM FILM THAGHUT.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/74711/1/21102010093_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/74711/2/21102010093_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf