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primary topic: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB)

PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB)
type: Thesis
type: Article
abstract: This study aims to determine the purchasing behavior of Muslim fashion on social media, specifically among Muslim women in Jakarta, Yogyakarta, Surabaya, and Bandung. This study used a quantitative approach, collecting data through an online questionnaire and analyzing it using PLS-SEM. The results indicate that the first, second, third, fourth, fifth, and eleventh hypotheses have a direct influence, but the sixth, seventh, eighth, ninth, and tenth hypotheses have an indirect influence through the purchase intention variable. The findings of this study are expected to be useful for the public in making purchasing decisions.
date: 2025-12-05
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
has version: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
has published: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
has document: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Other)
subject: 332 Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan

PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
type: Document
has file: 23208012001_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 23208012001_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 23208012001 Nur Rahmi Irfaniah, S.E
type: Person
given name: NIM.: 23208012001
family name: Nur Rahmi Irfaniah, S.E

PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Other)
type: Document
is version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
is volatile version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
islightbox thumbnail version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)

PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Other)
type: Document
is version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
is volatile version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
ispreview thumbnail version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)

PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Other)
type: Document
is version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
is volatile version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
ismedium thumbnail version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)

PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Other)
type: Document
is version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
is volatile version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
issmall thumbnail version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)

PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Other)
type: Document
is version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
is volatile version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
islightbox thumbnail version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
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PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Other)
type: Document
is version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
is volatile version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
ispreview thumbnail version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
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PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Other)
type: Document
is version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
is volatile version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
ismedium thumbnail version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
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PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Other)
type: Document
is version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
is volatile version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
issmall thumbnail version of: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB) (Text)
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primary topic: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB)

332 Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan
type: Concept