TY  - THES
N1  - Dr. Joko Setyono, SE., M.Si.
ID  - digilib74739
UR  - https://digilib.uin-suka.ac.id/id/eprint/74739/
A1  - Nur Rahmi Irfaniah, S.E, NIM.: 23208012001
Y1  - 2025/12/05/
N2  - This study aims to determine the purchasing behavior of Muslim fashion on social media, specifically among Muslim women in Jakarta, Yogyakarta, Surabaya, and Bandung. This study used a quantitative approach, collecting data through an online questionnaire and analyzing it using PLS-SEM. The results indicate that the first, second, third, fourth, fifth, and eleventh hypotheses have a direct influence, but the sixth, seventh, eighth, ninth, and tenth hypotheses have an indirect influence through the purchase intention variable. The findings of this study are expected to be useful for the public in making purchasing decisions.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Influencer Marketing
KW  -  e-WOM
KW  -  Fashion Muslim
KW  -  Niat Beli
KW  -  Keputusan Pembelian
M1  - masters
TI  - PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB)
AV  - restricted
EP  - 210
ER  -