eprintid: 74739
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/47/39
datestamp: 2025-12-30 01:32:05
lastmod: 2025-12-30 01:32:05
status_changed: 2025-12-30 01:32:05
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Nur Rahmi Irfaniah, S.E, NIM.: 23208012001
title: PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB)
ispublished: pub
subjects: 332
divisions: ek_syarS-2
full_text_status: restricted
keywords: Influencer Marketing, e-WOM, Fashion Muslim, Niat Beli, Keputusan Pembelian
note: Dr. Joko Setyono, SE., M.Si.
abstract: This study aims to determine the purchasing behavior of Muslim fashion on social media, specifically among Muslim women in Jakarta, Yogyakarta, Surabaya, and Bandung. This study used a quantitative approach, collecting data through an online questionnaire and analyzing it using PLS-SEM. The results indicate that the first, second, third, fourth, fifth, and eleventh hypotheses have a direct influence, but the sixth, seventh, eighth, ninth, and tenth hypotheses have an indirect influence through the purchase intention variable. The findings of this study are expected to be useful for the public in making purchasing decisions.
date: 2025-12-05
date_type: published
pages: 210
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: masters
thesis_name: other
citation:   Nur Rahmi Irfaniah, S.E, NIM.: 23208012001  (2025) PENGARUH INFLUENCER MARKETIKING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN FASHION MUSLIM DI MEDIA SOSIAL : PENGEMBANGAN THEORY OF PLANNED BEHAVIOR (TPB).  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/74739/1/23208012001_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/74739/2/23208012001_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf