relation: https://digilib.uin-suka.ac.id/id/eprint/74740/
title: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL  KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,  DAN MOORING (PPM)
creator: Andriani Harahap, NIM.: 23208012008
subject: 332.1 Banks/Bank, Perbankan
description: This study aims to analyze the factors influencing customers’ switching intention from conventional banks to Bank Syariah Indonesia (BSI) using the Push, Pull, and Mooring (PPM) framework. A quantitative research method was employed through a survey of 240 respondents who were customers of conventional banks. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) due to the non-normal distribution of Likert-scale data.  The results indicate that push factors, including low service quality, low satisfaction, and low trust, have a positive and significant effect on switching intention. The pull factor, namely attractiveness of alternatives, also shows a positive and significant influence on customers’ intention to switch to BSI. Meanwhile, within the mooring factors, habit has a negative and significant effect, suggesting that strong habitual use of conventional banks reduces switching intention. In contrast, switching cost demonstrates a positive but relatively weak effect, indicating that the perceived benefits of Islamic banking services can still encourage customers to switch despite the presence of switching barriers.
date: 2025-12-09
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/74740/1/23208012008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/74740/2/23208012008_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Andriani Harahap, NIM.: 23208012008  (2025) SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM).  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.