<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL\r\nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,\r\nDAN MOORING (PPM)"^^ . "This study aims to analyze the factors influencing customers’ switching intention from conventional banks to Bank Syariah Indonesia (BSI) using the Push, Pull, and Mooring (PPM) framework. A quantitative research method was employed through a survey of 240 respondents who were customers of conventional banks. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) due to the non-normal distribution of Likert-scale data.\r\nThe results indicate that push factors, including low service quality, low satisfaction, and low trust, have a positive and significant effect on switching intention. The pull factor, namely attractiveness of alternatives, also shows a positive and significant influence on customers’ intention to switch to BSI. Meanwhile, within the mooring factors, habit has a negative and significant effect, suggesting that strong habitual use of conventional banks reduces switching intention. In contrast, switching cost demonstrates a positive but relatively weak effect, indicating that the perceived benefits of Islamic banking services can still encourage customers to switch despite the presence of switching barriers."^^ . "2025-12-09" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 23208012008"^^ . "Andriani Harahap"^^ . "NIM.: 23208012008 Andriani Harahap"^^ . . . . . . "SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL\r\nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,\r\nDAN MOORING (PPM) (Text)"^^ . . . . . "23208012008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL\r\nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,\r\nDAN MOORING (PPM) (Text)"^^ . . . . . "SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL\r\nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,\r\nDAN MOORING (PPM) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL\r\nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,\r\nDAN MOORING (PPM) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL\r\nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,\r\nDAN MOORING (PPM) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL\r\nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,\r\nDAN MOORING (PPM) (Other)"^^ . . . . . . "small.jpg"^^ . . . "SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL\r\nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,\r\nDAN MOORING (PPM) (Other)"^^ . . . . . . "SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL\r\nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,\r\nDAN MOORING (PPM) (Other)"^^ . . . . . . "SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL\r\nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,\r\nDAN MOORING (PPM) (Other)"^^ . . . . . . "SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL\r\nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,\r\nDAN MOORING (PPM) (Other)"^^ . . . . . "HTML Summary of #74740 \n\nSWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL \nKE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, \nDAN MOORING (PPM)\n\n" . "text/html" . . . "332.1 Banks/Bank, Perbankan" . .