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primary topic: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM)

SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM)
type: Thesis
type: Article
abstract: This study aims to analyze the factors influencing customers’ switching intention from conventional banks to Bank Syariah Indonesia (BSI) using the Push, Pull, and Mooring (PPM) framework. A quantitative research method was employed through a survey of 240 respondents who were customers of conventional banks. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) due to the non-normal distribution of Likert-scale data. The results indicate that push factors, including low service quality, low satisfaction, and low trust, have a positive and significant effect on switching intention. The pull factor, namely attractiveness of alternatives, also shows a positive and significant influence on customers’ intention to switch to BSI. Meanwhile, within the mooring factors, habit has a negative and significant effect, suggesting that strong habitual use of conventional banks reduces switching intention. In contrast, switching cost demonstrates a positive but relatively weak effect, indicating that the perceived benefits of Islamic banking services can still encourage customers to switch despite the presence of switching barriers.
date: 2025-12-09
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
has version: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
has published: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
has document: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Other)
subject: 332.1 Banks/Bank, Perbankan

SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
type: Document
has file: 23208012008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 23208012008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 23208012008 Andriani Harahap
type: Person
given name: NIM.: 23208012008
family name: Andriani Harahap

SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Other)
type: Document
is version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
is volatile version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
islightbox thumbnail version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
has file: lightbox.jpg
has part: lightbox.jpg

SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Other)
type: Document
is version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
is volatile version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
ispreview thumbnail version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
has file: preview.jpg
has part: preview.jpg

SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Other)
type: Document
is version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
is volatile version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
ismedium thumbnail version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
has file: medium.jpg
has part: medium.jpg

SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Other)
type: Document
is version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
is volatile version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
issmall thumbnail version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
has file: small.jpg
has part: small.jpg

SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Other)
type: Document
is version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
is volatile version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
islightbox thumbnail version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)

SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Other)
type: Document
is version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
is volatile version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
ispreview thumbnail version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)

SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Other)
type: Document
is version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
is volatile version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
ismedium thumbnail version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)

SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Other)
type: Document
is version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
is volatile version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)
issmall thumbnail version of: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM) (Text)

HTML Summary of #74740 SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM)
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primary topic: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM)

332.1 Banks/Bank, Perbankan
type: Concept