TY  - THES
N1  - Prof. Dr. H. Syafiq Mahmadah Hanafi, M.Ag.
ID  - digilib74740
UR  - https://digilib.uin-suka.ac.id/id/eprint/74740/
A1  - Andriani Harahap, NIM.: 23208012008
Y1  - 2025/12/09/
N2  - This study aims to analyze the factors influencing customers? switching intention from conventional banks to Bank Syariah Indonesia (BSI) using the Push, Pull, and Mooring (PPM) framework. A quantitative research method was employed through a survey of 240 respondents who were customers of conventional banks. Data were analyzed using Structural Equation Modeling?Partial Least Squares (SEM-PLS) due to the non-normal distribution of Likert-scale data.
The results indicate that push factors, including low service quality, low satisfaction, and low trust, have a positive and significant effect on switching intention. The pull factor, namely attractiveness of alternatives, also shows a positive and significant influence on customers? intention to switch to BSI. Meanwhile, within the mooring factors, habit has a negative and significant effect, suggesting that strong habitual use of conventional banks reduces switching intention. In contrast, switching cost demonstrates a positive but relatively weak effect, indicating that the perceived benefits of Islamic banking services can still encourage customers to switch despite the presence of switching barriers.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Switching Intention
KW  -  Bank Syariah Indonesia
KW  -  PPM
KW  -  Habit
KW  -  Switching Cost
M1  - masters
TI  - SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL
KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,
DAN MOORING (PPM)
AV  - restricted
EP  - 146
ER  -