eprintid: 74740
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/07/47/40
datestamp: 2025-12-30 01:32:10
lastmod: 2025-12-30 01:32:10
status_changed: 2025-12-30 01:32:10
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Andriani Harahap, NIM.: 23208012008
title: SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL
KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL,
DAN MOORING (PPM)
ispublished: pub
subjects: 332.1
divisions: ek_syarS-2
full_text_status: restricted
keywords: Switching Intention, Bank Syariah Indonesia, PPM, Habit, Switching Cost
note: Prof. Dr. H. Syafiq Mahmadah Hanafi, M.Ag.
abstract: This study aims to analyze the factors influencing customers’ switching intention from conventional banks to Bank Syariah Indonesia (BSI) using the Push, Pull, and Mooring (PPM) framework. A quantitative research method was employed through a survey of 240 respondents who were customers of conventional banks. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) due to the non-normal distribution of Likert-scale data.
The results indicate that push factors, including low service quality, low satisfaction, and low trust, have a positive and significant effect on switching intention. The pull factor, namely attractiveness of alternatives, also shows a positive and significant influence on customers’ intention to switch to BSI. Meanwhile, within the mooring factors, habit has a negative and significant effect, suggesting that strong habitual use of conventional banks reduces switching intention. In contrast, switching cost demonstrates a positive but relatively weak effect, indicating that the perceived benefits of Islamic banking services can still encourage customers to switch despite the presence of switching barriers.
date: 2025-12-09
date_type: published
pages: 146
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: masters
thesis_name: other
citation:   Andriani Harahap, NIM.: 23208012008  (2025) SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM).  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/74740/1/23208012008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/74740/2/23208012008_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf