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primary topic: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA)

STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA)
type: Thesis
type: Article
abstract: The development of the Society 5.0 era requires the hospitality industry to utilise social media as a strategic tool in building brand awareness. Instagram has become an effective platform for hotels to showcase their identity and brand image through visual power. This study aims to analyse the visual branding strategy of the Instagram account @phoenixhotelyogyakarta in increasing brand awareness, particularly in the era of Society 5.0. The theoretical basis used in this study is social media visual branding. This study uses a descriptive qualitative case study method with data collection techniques through in-depth interviews with social media managers. The results of the study indicate that the visual branding strategy implemented is able to strengthen brand awareness through consistent visual messages and the reinforcement of the heritage image that is the main characteristic of the hotel. The implementation of targeted visual branding and continuous evaluation are key to building a relevant brand identity in the era of Society 5.0.
date: 2025-09-23
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
has version: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
has published: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
has document: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
type: Document
has file: 21107030012_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21107030012_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030012 Nurul Izzatin
type: Person
given name: NIM.: 21107030012
family name: Nurul Izzatin

STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Other)
type: Document
is version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
is volatile version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
islightbox thumbnail version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)

STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Other)
type: Document
is version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
is volatile version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
ispreview thumbnail version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)

STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Other)
type: Document
is version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
is volatile version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
ismedium thumbnail version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)

STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Other)
type: Document
is version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
is volatile version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
issmall thumbnail version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)

STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Other)
type: Document
is version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
is volatile version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
islightbox thumbnail version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
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STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Other)
type: Document
is version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
is volatile version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
ispreview thumbnail version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
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STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Other)
type: Document
is version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
is volatile version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
ismedium thumbnail version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
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STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Other)
type: Document
is version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
is volatile version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
issmall thumbnail version of: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA) (Text)
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HTML Summary of #74761 STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA)
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primary topic: STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA)

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept