%A NIM.: 21107030012 Nurul Izzatin
%O Tariq Yazid, M. A.
%T STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0  (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA)
%X The development of the Society 5.0 era requires the hospitality industry to utilise social media as a strategic tool in building brand awareness. Instagram has become an effective platform for hotels to showcase their identity and brand image through visual power. This study aims to analyse the visual branding strategy of the Instagram account @phoenixhotelyogyakarta in increasing brand awareness, particularly in the era of Society 5.0. The theoretical basis used in this study is social media visual branding. This study uses a descriptive qualitative case study method with data collection techniques through in-depth interviews with social media managers. The results of the study indicate that the visual branding strategy implemented is able to strengthen brand awareness through consistent visual messages and the reinforcement of the heritage image that is the main characteristic of the hotel. The implementation of targeted visual branding and continuous evaluation are key to building a relevant brand identity in the era of Society 5.0.
%K Visual Branding, Instagram Marketing, Hotel Industry, Brand Awareness, Society 5.0
%D 2025
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib74761