<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025)"^^ . "This study analyzes the effect of celebrity endorsers on TikTok in enhancing the brand\r\nimage of the @lozyhijab_ account. The increasing role of social media in digital\r\nmarketing drives Muslim fashion brands such as Lozy Hijab to utilize public figures as\r\na brand communication strategy. This research employs a quantitative approach using\r\na survey method involving 100 respondents who are followers of the @lozyhijab_\r\nTikTok account. Data were collected through an online questionnaire via Google Form\r\nand analyzed using simple linear regression with SPSS. The results indicate that\r\ncelebrity endorsers have a significant influence on brand image, with a determination\r\ncoefficient (R²) of 0.784, meaning 78.4% of the brand image improvement is affected\r\nby celebrity endorsement. The findings highlight that the credibility, expertise, and\r\nattractiveness of the celebrity endorser on Tiktok contribute in shaping positive\r\naudience perceptions of the brand. Therefore, employing celebrity endorsers on TikTok\r\nis proven effective in strengthening brand image and can serve as a strategic reference\r\nfor other brands in optimizing digital marketing."^^ . "2025-12-08" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 21107030109"^^ . "Afdilatul Laely Fitrokhna"^^ . "NIM.: 21107030109 Afdilatul Laely Fitrokhna"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025) (Text)"^^ . . . . . "21107030109_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025) (Text)"^^ . . . . . "PENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025) (Other)"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025) (Other)"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025) (Other)"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025) (Other)"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #75014 \n\nPENGARUH CELEBRITY ENDORSER MELALUI TIKTOK TERHADAP PENINGKATAN BRAND IMAGE (SURVEY PADA PENGIKUT AKUN @LOZYHIJAB_ TAHUN 2025)\n\n" . "text/html" . . . "302.231 Media Komunikasi, Media Massa, Media Sosial" . .