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REPRESENTATION THE ETHICS OF THE LIBRARIAN IN THE FILM OF 1001 INVENTIONS AND THE LIBRARY OF SECRETS: SEMIOTIC ANALYSIS BY CHARLES SANDERS PEIRCE
This study aims to determine representation the ethics of librarians in the film “1001 Discoveries and Secret Libraries” with a research focus on librarian attitudes. This research is a qualitative research with Charles Sanders Peirce's semiotic analysis approach that focuses on the idea of meaning triangle. The subject of this research is the film 1001 Inventions and The Library of Secrets, while the object of this research is the ethics of librarians. The data collection techniques were observation and documentation. Primary data sources are the film 1001 Inventions and The Library of Secrets, while secondary data comes from journals, and the internet related to the research. The result of this research is a librarian who is very good at information. Librarians are described as having a neat and clean appearance. Communicative is very structured in giving directions and conveying information so that users feel helped by the existence of the library. In addition, when serving the library, the librarian is so calm and very confident in the information he has. the attitude of the librarian is also described as a helpful figure such as fetching books, and understanding user needs. However, unfortunately the librarian is portrayed as having a flat, serious expression, not smiling and even ignoring the user's call. This of course violates one of the librarian's ethics, which is to serve in a friendly manner.
FAKULTAS ADAB DAN ILMU BUDAYA, UIN SUNAN KALIJAGA YOGYAKARTA
REPRESENTATION THE ETHICS OF THE LIBRARIAN IN THE FILM OF 1001 INVENTIONS AND THE LIBRARY OF SECRETS: SEMIOTIC ANALYSIS BY CHARLES SANDERS PEIRCE (Text)
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