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MANAJEMEN KOMUNIKASI DINAS SYARIAT ISLAM DALAM SOSIALISASI QANUN JINAYAT DI KOTA SABANG, PROVINSI ACEH
This study analyzes the communication management of the Islamic Sharia Office (Dinas Syariat Islam) of Sabang City in the dissemination of the Qanun Jinayat, which regulates criminal offenses, sanctions, and mechanisms for enforcing Islamic criminal law, while also examining its implementation within Sabang’s multicultural society as an archipelagic region and international tourist destination. Crucial issues in the Qanun include khalwat and ikhtilat (seclusion or close interaction between unmarried men and women), which may be problematic for tourists. Therefore, it is important to examine how communication management is conducted. This research employs a qualitative approach with a descriptive method. Data were collected through in depth interviews, field observations, and documentation. The findings show that communication management is carried out through the stages of planning, organizing, implementation, supervision, and evaluation. At the planning stage, an adaptive pattern is applied by integrating dissemination materials into routine religious activities and adjusting messages for local communities and tourists. Organizing is conducted through functional task division and cross sector coordination. Implementation emphasizes cultural and persuasive approaches; however, in the tourism sector it still relies on individuals as information intermediaries, resulting in uneven message distribution. Communication directed at tourists is persuasive and indirect, conducted through cooperation with accommodation managers, tour guides, and official advisory letters to cruise ship management to maintain visitor comfort and Sabang’s tourism image. Supervision is participatory, involving village (gampong) authorities, while evaluation is based on trends in violation cases. In practice, local communities tend to prioritize customary law mechanisms to preserve social harmony, while sanctions for tourists are generally limited to verbal warnings rather than corporal punishment or fines. The study concludes that communication management in the dissemination of the Qanun Jinayat in Sabang is effective among local communities but not yet optimal for tourists, indicating the need to strengthen visual and digital communication strategies.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
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