TY  - THES
N1  - Agus Faisal, S.E.I., M.E.I.
ID  - digilib75384
UR  - https://digilib.uin-suka.ac.id/id/eprint/75384/
A1  - Al Jazuli, NIM.: 22108030119
Y1  - 2026/01/21/
N2  - This study aims to analyze the influence of financial literacy, financial technology (fintech), heuristic behavior, and risk tolerance on Generation Z's green investment decisions in Yogyakarta. Using an explanatory quantitative method, data were collected through questionnaires from 155 respondents and analyzed using multiple linear regression. The results show that all independent variables simultaneously influence the dependent variable. Partially, financial technology and risk tolerance are proven to have a positive and significant effect on green investment decisions, with risk tolerance being the most dominant factor. Conversely, heuristic behavior was found to have no significant effect, while financial literacy had a significant negative effect, indicating that conventional financial understanding is not necessarily linear with participation in sustainable investment.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Keputusan Investasi Hijau
KW  -  Literasi Keuangan
KW  -  Financial Technology
KW  -  Perilaku Heuristik
KW  -  Toleransi Risiko
KW  -  Generasi Z
M1  - skripsi
TI  - PENGARUH LITERASI KEUANGAN, FINANCIAL TECHNOLOGY (FINTECH), PERILAKU HEURISTIK DAN TOLERANSI RISIKO TERHADAP KEPUTUSAN INVESTASI HIJAU GENERASI Z DI YOGYAKARTA
AV  - restricted
EP  - 204
ER  -