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PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK MELALUI KEPERCAYAAN TERHADAP MINAT BERKUNJUNG WISATA DI YOGYAKARTA (SURVEI PADA FOLLOWERS AKUN TIKTOK @JOGJAEXPLORE)
Social media has become a primary channel for disseminating information, shaping public opinion, and even influencing consumer interest. Therefore, this study aims to measure the influence of TikTok social media usage variables through trust on the interest in visiting Yogyakarta tourism among followers of the TikTok account @jogjaexplore. This study uses quantitative research methods, employing the theory of use and Effect and data analysis using path analysis. The results of the path analysis indicate that social media usage has a direct influence of 63.5% and is greater than the indirect influence through trust mediation of 32.6%. However, trust still plays a significant role as a mediator because based on the results of the Sobel test, the Z value obtained is 5.62 > 1.65, with the role of the mediating variable in the form of partial mediation. Keywords: Social Media, TikTok, Trust, Visiting Interest
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
NIM.: 21107030006 Rifqi Shalahuddin Zafir
PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK MELALUI KEPERCAYAAN TERHADAP MINAT BERKUNJUNG WISATA DI YOGYAKARTA (SURVEI PADA FOLLOWERS AKUN TIKTOK @JOGJAEXPLORE) (Text)
PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK MELALUI KEPERCAYAAN TERHADAP MINAT BERKUNJUNG WISATA DI YOGYAKARTA (SURVEI PADA FOLLOWERS AKUN TIKTOK @JOGJAEXPLORE) (Other)
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